NE BUSINESS BUREAU
AHMEDABAD, SEPT 19
Fusion burgers major Burger Singh on Thursday announced that it has signed a master franchise deal in Gujarat. Under this deal, the company and the Master Franchise will open 40 outlets within the next two years in Ahmedabad, Surat, Vadodara, Rajkot, and other major cities of the state, a release said.
The 40 outlets will be a mix of dine-in and take away outlets along with some strategically placed cloud kitchens. The Master Franchise will be seeking suitable sub-franchisees in the area, the release added.
“Gujarat has a vibrant food market with huge potential. Eating out is a major source of entertainment in the state, and the people love going out with friends and family to bond over a good meal. There is also a massive market for vegetarian food. We are already known for our wide range of vegetarian burgers, and we are introducing some very special vegetarian products, especially for Gujarat,” said Rahul Seth, Chief of Staff at Burger Singh.
The chain has capitalised on the unique Indian palate and has catapulted to new heights by fusing Indian flavours into western burgers. They have become extremely popular with their customers and are now one of the highest-selling burger chains in Delhi, Hyderabad, Jaipur and Dehradun. The Burger chain’s bid to remain innovative and in sync with regional expectations is highlighted in its wide range of customised vegetarian burgers that they plan to launch across various outlets in Gujarat.
“Our franchise options are the perfect opportunity for those who have an entrepreneurial appetite and propensity to progress at a good pace. With a proven business model, high returns on investment, quick service and delivery-focused outlets, we are seeking franchise partners in Gujarat to become a part of our vision to make Burger Singh one of the most loved burger chains in the country. Our model has worked really well in tier 2 cities like Jaipur, Hyderabad and Dehradun and we are confident it will do extremely well in Gujarat too,“ he further added.
The Master Franchise in Gujarat has been taken up by Balaji FoodWorks, a company established by two aspiring and young entrepreneurs, Harshil Soni and Yash Patel.
Gujarat state can relish the exclusive taste of desi fusion burgers, such as Chotu Singh, United States of Punjab, Jai-Veeru Burgers, Bunty Pappeh Da Aloo, Malabar Express, among others and the unique customised drink named Tony Pappeh Da Jeera Soda.
With an established international presence with three outlets and one food truck in London, the burger chain has nearly 50 outlets across India with another 20 franchises under fit-outs across the country.
