GOWRI MANICKAVASAGAM
The world’s first and largest chain of Indianised fusion burgers Burger Singh has launched its first vegetarian-only outlet in Pushpak Complex, Prahlad Nagar, Ahmedabad, Gujarat. In food-loving Gujarat, the burger chain has gone one step further and has introduced new vegetarian burgers influenced by the predominantly vegetarian local cuisine to cater to the local palate, says a release.
By 2022, the company aims to have over 45 outlets in Ahmedabad, Surat, Vadodara and Rajkot. Burger Singh’s Indian taste and flavours make it stand out from the other burger brands in the QSR category.
“Gujarat is a phenomenal market on account of the tremendous love for food. To add to the excellent street food options available in the state, we are bringing our wide range of vegetarian burgers, curated especially to match the vibrant flavours of Gujarat,” said Kabir Jeet Singh, CEO, Burger Singh who had come down for the store launch.
Burger Singh has capitalised on the unique Indian palate and has catapulted to new heights by fusing Indian flavours into western burgers and is also renowned for its vegetarian range of products. Presently 60% of all Burger Singh sales countrywide come from their vegetarian offerings. The Veg menu includes a wide variety of Burger ranges – Potato Crunch, Udta Punjab 2.0, Crispy Paneer Bhurji, Veg Keema, and many more.
Burger Singh is a homegrown brand taking on multinational conglomerates in the QSR sector. Its distinguishing factor is its menu, which is a rich blend of creativity and savoury flavours. Currently, the burger chain has 35+ outlets across India with other 26 franchises under fit-outs across the country in cities like Lucknow, Jaipur, Nagpur, Hyderabad, Surat, Delhi NCR, and Chandigarh. They have become extremely popular with their customers and are now one of the highest-selling burger chains in Delhi, Hyderabad, Jaipur and Dehradun. In 2020 the company expanded from seven cities to eleven cities across India. The brand also has established an international presence with three outlets and one food truck in London. The respective franchise partner of Burger Singh has plans to take this number up to 17 in the next three years.
