- The new CaratLane store, sprawling over 2,000 square feet, will captivate shoppers with its wide array of fine jewellery offerings
- The store hosts an impressive inventory of over 1,100 designs, including jewellery for kids and men
NE BUSINESS BUREAU
GANDHINAGAR, NOV 5
CaratLane, India’s leading omnichannel jeweller, has added yet another milestone with the launch of its 250th store in the 100th city , Gandhinagar, Gujarat on Friday. The new CaratLane store, sprawling over 2,000 square feet, will captivate shoppers with its wide array of fine jewellery offerings.
With this launch, the brand has also launched stores in Udaipur, Pratap Nagar Nagpur, Kalapahar Guwahati and cemented their spot as one of the leading omnichannel jewellery brands in 100 cities across India, spanning across a massive 3.50 lakhs of square footage in retail. The store hosts an impressive inventory of over 1,100 designs, including jewellery for kids and men. CaratLane is actively focused on expanding its kids jewellery category through various IPs, the most popular being Harry Potter x CaratLane. Additionally the brand offers instant engraving, ear piercing, ready inventory of higher ring sizes and personalised gifting services to all its customers, creating a delightful shopping experience.
Speaking about the new store launch – Atul Sinha, Chief Operating Officer at CaratLane said, “For CaratLane, reaching this remarkable milestone of our 250th store in the 100th city across India is not just a celebration but a testament to our unwavering commitment to create beautiful and affordable jewelry accessible to all. With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like Try At Home and in store.“
The launch of this store is a part of CaratLane’s aggressive expansion plan, which includes opening stores in tier II and III cities across India. The company’s vision is to make premium jewellery accessible to customers in every part of the country through its omnichannel approach.
