NE BUSINESS BUREAU
NEW DELHI, SEPT 19
Full-stack auto tech major CarDekho has launched, on Saturday, the newest TV campaigns ‘The everyday hero’ championing the cause of personal mobility.
As people have got accustomed to the new normal after the COVID-induced lockdown, there is a growing preference for personal mobility. An owner-driven car offers a more controlled environment and limited exposure to the outside world. The new campaigns reiterate this by showing how a vehicle keeps a frontline worker safe as he responds to the call of duty and at the same time provides peace of mind to his family members. CarDekho aims to partner in people’s journey towards personal mobility.
The campaign has been created by Leo Burnett India.
Link – https://youtu.be/wi3ZZ9ct0Zo
The film depicts a safe commute for all those who are leaving the safe haven of their homes for duty. It is a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family. The family soon realizes that while they cannot challenge the doctor’s invincible spirit; they can definitely help him stay safe by buying him a car that limits his exposure to public transport thereby underlining the message of safety and security. The new campaign will be released across digital and electronic media. This will be followed by a festive campaign, which will further showcase the brand offerings.
Link – https://youtu.be/Vm6_AaVLaDk
The film captures how the frontline worker, be it a doctor, police, or delivery support performs their duties in such trying times with their trusted two-wheelers partner. At BikeDekho, consumers can compare the prices, get expert reviews about the bikes and avail the best offers and discounts, thus making them the trusted personal mobility partner in their journey.
Furthering its aim to become the country’s trusted personal mobility partner, CarDekho has associated with Rahul Dravid, the legendary former Indian cricketer, and captain. Also known as The Wall, Rahul Dravid will testify the ease and simplicity of buying a new car through CarDekho. Consumers can compare cars, check expert reviews, and get the best offers, suitable to their preference. The teaser is live on Hotstar and the campaign is all set to be launched during the week of Diwali.
Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said, “Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful inning, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”
Speaking about the campaign Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said, “With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. The good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid on board as our brand ambassador further cements our relationship with the audiences.”
