NE BUSINESS BUREAU
CHENNAI, MARCH 10
Hair care brand of FMCG major CavinKare, Nyle Naturals has roped in actor Erica Fernandes as the brand ambassador for Nyle Naturals shampoo. The new brand ambassador has started campaigning for the newly launched three new exciting shampoo variants; Soft & Shiny, Anti-Dandruff and Strong & Healthy.
To cater to a large and diverse customer base, Nyle Naturals has also introduced their new shampoo variants in sachets in addition to their existing bottle formats. The brand underwent its restaging and packaging revamp in association with Almond Branding, a strategic branding & design agency based out of Mumbai.
As part of the efforts, the brand has launched a new TV Campaign
Commenting on the recent development in the brand, Raja Varatharaju, Business Head – Personal Care, said, “We are revitalizing Nyle Naturals as a steadfast Anti-Hairfall range more relevant for the consumers who are constantly in worry of hairfall. We aim to address hairfall and other related problems with advanced natural solutions. With CavinKare’s robust R&D department, we have developed efficacious product variants made of unique ingredients like Onion, Apple Cider Vinegar, Fenugreek, and Green Gram Sprouts which are proven to be safe and gentle on all hair types. We are optimistic to win the new-age consumers who are more aware and informed of their buying choices and their needs. Nyle Naturals shampoo has also revamped its packaging to a more convenient and classier format enabling greater shelf impact. Furthermore, to amplify the brand reach, we are elated to join hands with Erica Fernandes to take the brand to the next level.”
The new Anti-Hairfall range comprises three new variants – Soft & Shiny, Anti-Dandruff and Strong & Healthy variants. The range encompasses unique ingredients like Apple Cider Vinegar and Argan Oil (Soft & Shiny), Onion and Fenugreek extracts (Anti-Dandruff) and Green Gram Sprouts and Almond (Strong & Healthy). The haircare range is free of sulphates, parabens and are pH balanced which makes it gentle and safe on all kinds of hair.
The newly launched variants of Nyle Naturals premium shampoos are now available across Kirana Stores, e-commerce platforms and other retail outlets. The product packaging and usage is made more convenient and user friendly with stylish and suitable bottles and comes in different SKUs.
The price range for the Nyle Naturals shampoo variants starts from 90ml at Rs 49, 180ml at Rs 99, 400ml at Rs 225, and 800ml at Rs 395 for Nyle Naturals shampoo and 90ml at Rs 58, 180ml at Rs 110, 400ml at Rs 245 and 800ml at Rs 445 for Nyle Naturals Anti-Dandruff variant. Nyle Naturals also offers pump packs for bigger SKUs – 400ml and 800 ml and the sachet is priced at Re.1 across the brand.
