NE BUSINESS BUREAU
CHENNAI, OCT 19
This festive season, usher with positivity celebrating deeply rooted traditions and the festivities your own way. Adding to the festive fervor Mia by Tanishq, one of India’s most fashionable jewellery brands on Monday (October 19, 2020) announced the launch of its exclusive and ethno- contemporary collection, Lyana to celebrate the light within you. Mia’s Diwali offering is for the modern Indian women who is rooted in traditional values and believes in celebrating the festivals their own way, according to a release.
Mia, which means “Mine” in Italian, is a line of fine jewellery hand- crafted for the woman of today. Quintessentially unique, fine and beautiful, just like her. She is many things rolled into one-charmingly simple, contemporarily classy, and faultily flawless. She is a quiet storm and sometimes even a fine mess! Her energy is unflinching and she is the wind beneath many wings. Not the one to fit into labels, she creates new convictions. She lights up every room that she walks into with her powerful presence and her humble confidence.
This new collection brings together traditional designs weaved with glamour of gold in ultra- modern silhouettes. Lyana has a range of 14 Karat light-weight pure gold and diamond jewellery designs in earrings, pendants, bracelets and rings. The collection is inspired by the rich heritage of Indian classics but infused with the Japanese minimalism philosophy.
Speaking about the new collection, Shyamala Ramanan, Business Head, Mia by Tanishq stated, “This festive season, Mia celebrates the light within every woman. Creative and colorful, brave and bold, naughty and nice-her light shines through and illumines this world. ‘Lyana’ from Mia is an ode to this unfaltering light which leads the way for everyone around her and makes this world a little bit more wonderful. The latest collection is a unique blend of dainty and contemporary designs with a subtle touch of traditional aesthetics.
The Mia woman loves to dress- up and add just the right amount of bling to her festive avatar lending a multifaceted look that expresses her personality. She believes in the magic of celebrating festivals her own way yet follows the rituals. The new collection is full of panache, elegance, traditional fusion and is synonymous to festive vibes. Our specially crafted festive talismans are the harbingers of light, love, prosperity and happiness from ours to yours!”
The brand is bringing consumers great offers which is sure to make the Diwali celebrations much more exciting. Get your hands on the best of offers and shine with elegance. With the season of lights and glimmer here, make your shopping experience more fulfilling with up to 20%* on Mia’s Lyana collection. The offer is valid across all Mia stores from 12th October-16th November. It’s time to sport your favorite Mia pieces, individually they are elegant or layered together to up the glam quotient. Shine on and spread the light of love.
Celebrate the spirit of festivity with Mia’s Lyana festive collection. The collection will be available across all Mia stores in India and on Mia’s by Tanishq’s e-commerce platform https://www.miabytanishq.com/
