NE BUSINESS BUREAU
BANGALORE, JULY 21
Chandrika, the iconic soap brand with an illustrious 80-year heritage in Ayurveda, from Wipro Consumer Care and Lighting, has announced its relaunch in Tamil Nadu with a unique proposition: “Double Benefits through Double Ayurveda.” This revamped product, tailored for the Tamil Nadu market, promises dual advantages of enhanced skin protection and radiant glow.
Addressing the primary concern of skin protection among Tamil Nadu consumers, Chandrika has enhanced its formula by combining neem and coconut oil with the enriching qualities of seven Ayurvedic herbs. This new soap blend aims to offer dual benefits: enhanced protection and a radiant, glowing skin, meeting the unique needs of consumers.
Chandrika’s latest TVC vividly captures the essence of Double Ayurveda. Set on a dynamic film set, the commercial highlights the combined benefits of Chandrika’s Ayurvedic ingredients, neem and coconut oil. The TVC features brand ambassador Keerthy Suresh, who showcases how the new Chandrika soap provides both skin protection and glowing radiance. Despite challenging on-set conditions, she remains radiant and beautiful in every frame. The TVC elegantly demonstrates that, like the soap, users can feel confident and assured that their skin will stay protected and glowing, reflecting their versatility and natural beauty.
S Prasanna Rai, Chief Marketing Officer (CMO) of Wipro Consumer Care & Lighting, expressed enthusiasm about this relaunch, stating, “We are delighted to launch the improved Chandrika Soap in Tamil Nadu, tailored specifically for this region. Our consumers prioritize skin protection, which led us to innovate with the ‘Double Ayurveda’ pack. This new formulation offers dual benefits of protection and glow, aligning perfectly with Chandrika’s longstanding Ayurvedic principles.
He further added, this launch highlights our commitment to understanding and fulfilling our customers’ preferences and needs, as we strive to exceed their expectations.
