- New ‘Advanced’ ‘No-Phenoxyethanol’ and ‘100% vegetarian origin’ Baby Cosmetics Range is a hit among consumers
- At Chicco, we are driven by our 65+ years of global experience and scientific knowledge to fulfill the aspirations of modern parents: Rajesh Vohra, CEO, Artsana India
NE BUSINESS BUREAU
AHMEDABAD, AUG 29
Chicco, a renowned name in the world of baby care, continues to be at the forefront of innovation by offering safe and advanced products for babies. With a presence in over 160 countries, Chicco is known for its commitment to providing the best for little ones.
Chicco Baby Moments blazed a trail a decade ago by introducing Parabens-free baby cosmetics in India, setting a new standard for safety and care. Last year, Chicco once again demonstrated its commitment to innovation by launching an advanced ‘No-Phenoxyethanol’ range of Baby Moments cosmetics, a significant milestone in the world of baby care.
But Chicco’s commitment to safety doesn’t stop there. Chicco Baby Moments products go beyond being free from Phenoxyethanol and Parabens; they are also void of Tropolone, SLS, SLES, Dyes, and Alcohol, ensuring that only the gentlest ingredients touch your baby’s delicate skin.
What sets Chicco Baby Moments apart is its dedication to using ingredients of 100% vegetarian origin, known for providing the nourishment babies need. It’s a testament to Chicco’s unwavering commitment to delivering products that prioritize both safety and nature’s goodness.
During his recent visit to Gujarat, Rajesh Vohra, CEO, Artsana India expressed his enthusiasm for Chicco’s ongoing dedication to providing the best for babies, saying, “At Chicco, we are driven by our 65+ years of global experience and scientific knowledge to fulfill the aspirations of modern parents. Over a year ago, we set ourselves on a journey to lead the way in baby care by introducing no-Phenoxyethanol baby cosmetics infused with natural ingredients. We are elated to share that our consumers across India and specially in Gujarat have really liked this development, and our business has grown manyfold here. It’s a testimony of our consumers’ trust in us, and we are truly thankful to them.”
Phenoxyethanol, a commonly used preservative in cosmetic products, has raised concerns in various countries. European regulations allow its usage at a maximum concentration of 1%, and in Japan, it is defined as a ‘restricted ingredient,’ limited to 1% usage.
Vohra explains, “While it may still be allowed in limited quantities, the growing concern about this ingredient prompted Chicco to launch a completely Phenoxyethanol-Free range for today’s new-age consumers.”
Baby Moments Cosmetics range encompasses three categories: Bathing Essentials, including gentle body wash & shampoo, soap, and shampoo; Moisturizing Line, featuring body lotion, massage oil, rich cream, and baby cream; Changing Products, comprising talcum powder and diaper rash cream. This range offers exceptional quality at a competitive price point and is readily available at pharmacies, baby stores, supermarkets, and online portals.
