NE BUSINESS BUREAU
AHMEDABAD, SEP 11
Asserting that to cater to the needs of globetrotting Indians, especially students studying abroad, and to ease the burden of housewives craving for authentic traditional, Indian foods without any preservatives, courier major Chips International Courier and Cargo, on Friday announced their foray into of traditional, Indian ready to eat food segment.
For this, they have set up a state-of-the-art food vertical – TVP Food Limited – at Changodar on the outskirts of Ahmedabad.
Speaking with the media, Vimal Patel , Managing Director of Chips Express Pvt. Ltd. & Co- Founder of TVP Food Limited, said, “Experience is the best teacher. Having spent a decade in Australia and over 20 years in the courier business, I realized the necessity of having traditional, Indian ready to eat food under the Sun. With this avowed aim we are launching a wide range of traditional Indian food products with innovative packaging as well as modern processing technology for food lovers by the Brand Name of HUNGRILL. The brand name HUNGRILL has evolved from a strong emotion of HUNGER WILL. Jameck Services have taken the exclusive Marketing rights for Hungrill for National and International Markets.
“TVP Food’s technical team is completely aware about the FSSAI, BIS, Codex BR & USFDA norms to comply with International Standards. The factory is set up on an area of 20,000 sqft with an investment of Rs 20.5 crore. Presently, it can produce 6,000 pack of combo food, 7,500 packs of vegetables and 1 lakh pack of swwets daily which will be scaled up according to the demand,”
Commenting on this new initiative, Janmay A Chokshi, Founder, CEO, JAMECK Services India (P) Ltd. said, “Hungrill is ready with over 25 mouth-watering traditional food combos that would cater to the taste buds of all Indian customers. The innovative packaging introduced by Hungrill has never been used before in ourcountry. Hence, the modern touch of technologyover the traditional delicacies is the specialty of Hungrill.”
Tushar Patel, Director, TVP Food Limited said, “In today’s competitive food market for a food entrepreneur it is necessary to adopt the latest technologies and innovations that could be helpful to maintain unique identity. We have established India’s first plant having facility of MAP with Portion pack as well as RETORT processing unit for traditional Indian food products. We welcome contract manufacturing as well as private labeling for those who don’t want huge capital investment in plant. We are using biodegradable packaging materials imported from Thailand and the technologies of Japan and the USA. Our machineries have been imported from Italy.”
Food marketing expert Janmay A Chokshi added that “Hungrill comes with some distinct Innovations which are our expertise areas. Hungrill would be one of the most hygienically packed, pure and unadulterated form of delicious product offerings with highest standards of quality assurance and that too at affordable pricing. The State of the Art, Ultra Modern Manufacturing Facility also follows all Total Quality Management Standards of Production. There is an amazing process of Packaging the Food with Imported Technology and this modern innovative Packaging solutions coupled with Ourin-house testing laboratory set up to maintain strict control over every aspect of manufacturing process would definitely prove to be an ultimate game changer in the Industry.”
