- When tech meets tradition — Diwali gets a Gen Z twist with personalized AI avatars powered by Gemini
- Create. Share — Coca-Cola’s limited-edition Utsav Packs let you craft your own festive vibe with #MyFesticon
- A playful fusion of art, culture, and AI that turns Diwali greetings into digital self-expression
NE FEATURES BUREAU
NEW DELHI, OCT 14
This Diwali, Coca-Cola India is lighting up celebrations in a whole new way — by blending the sparkle of tradition with the magic of artificial intelligence. In a first-of-its-kind collaboration with Google Gemini, Coca-Cola has launched “Festicons”, a digital innovation that lets consumers create and share personalized festive avatars through the Gemini app.
Available on Coca-Cola’s limited-edition Utsav Packs, this interactive experience brings together creativity, technology, and the festive spirit. By scanning a QR code on the pack, users are transported into an AI-powered experience inside the Google Gemini app, where they can design their very own Festicon — a fun, relatable digital persona that reflects their mood and festive energy.
From choosing vibrant festive themes to adding traditional icons like diyas and rangolis, the platform’s advanced image-generation capabilities merge the user’s selections into a unique, shareable festive sticker. Consumers can download and share their creations across social media, sparking a joyful chain of greetings with the hashtag #MyFesticon.
Karthik Subramanian, Senior Director, Marketing, Coca-Cola Category, said, “Coca-Cola has always been at the heart of India’s celebrations, and this Diwali we are delighted to offer people a new, creative way to express themselves. Our collaboration with Google for Festicons comes from the simple insight that consumers want more personal and meaningful ways to celebrate. This initiative, powered by Google Gemini, weaves in AI, art, and culture — reinforcing Coca-Cola’s belief that when people come together, they create lasting memories.”
The campaign builds on Coca-Cola’s previous success with generative AI through its “Diwali Wali Magic” initiative, which allowed users to design their own festive cards using DALL·E. Festicons takes that concept to the next level — transforming static designs into real-time co-creation experiences powered by AI, where each user becomes the artist behind their own Diwali greeting.
At its core, Coca-Cola continues to champion togetherness, connection, and celebration. With Festicons, the brand redefines what festive expression means in the digital age — blending the timeless warmth of a diya with the infinite creativity of AI.
As India celebrates the season of light, Coca-Cola invites everyone to make their own kind of magic — one Festicon at a time.
