NE BUSINESS BUREAU
MUMBAI. MAY 19
ITC Savlon announced the launch of its Hand sanitiser at a price of just Re 0.50. The Savlon Hand Sanitiser in a sachet format at this price makes it probably the world’s most economical hand sanitiser available today, a company release said.
The COVID-19 outbreak is an unprecedented pandemic and in a responsible step forward, Savlon introduced the hand sanitiser sachet to address the issues of accessibility, affordability, and availability. Designed for one-time use, the Savlon Sanitiser Sachet is extremely cost-effective and an accessible out-of-home sanitising solution. Developed with the help of global leaders like Givaudan, the Savlon Sanitiser in a sachet format reiterates its stringent quality norms with this world-class product. The economical pricing makes Savlon sanitiser sachet almost as cost-effective as a hand wash.
Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited said, “We are amidst an unprecedented global health crisis and it is imperative to accelerate our efforts in introducing innovative solutions to help fight the pandemic. Precautionary measures of personal hygiene have today become a household need besides social distancing, to contain the spread of this contagion. The launch of probably the World’s most economically priced hand sanitizer in a sachet format is an endeavour to ensure wide access to hand hygiene.”
Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan says, “The name Savlon stands for reliability. The consistency with which ITC has upheld the various attributes that make it one of the best brands of its kind in the world is truly commendable. We at Givaudan feel privileged to have been a partner in the sensorial journey of the brand.”
