NE BUSINESS BUREAU
VIRAMGAM, DEC 5
Maruti Suzuki Foundation, the CSR arm of Maruti Suzuki India Limited, ON Saturday announced that it has donated 50 traffic management barricades to Ahmedabad District Police, Gujarat, reinforcing its commitment to road safety. The barricades are designed to enforce law and order and help inculcate traffic discipline amongst road users, says a senior official of the company.
The 50 barricades were handed over to Assistant Superintendent of Police (Viramgam) Dr Lavina Sinha in the presence of Bhavesh Shah, Company Secretary at SMG, and Neeraj Jain, Company Secretary at TDSG here on Saturday. The police have earmarked specific locations where these barricades will be installed to monitor the traffic situation.
Complimenting Maruti Suzuki for their efforts in road safety Chief Guest Dr Lavina Sinha, IPS, Assistant Superintendent of Police (Viramgam), said, “We are thankful to Maruti Suzuki for offering steel and collapsible barricades to Ahmedabad District Police. We will be using some of these in and around Vithalpur at important junctions to improve traffic conditions and instill discipline. Road safety is an important area where corporates and Police must collaborate for good results. We look forward to working with SMG, MSIL, and TDSG in improving road safety in the area.”
SMG’s PATH-breaking initiatives for the community
Under its CSR efforts, Suzuki Motor Gujarat has initiated a unique project called PATH (People Awareness about Threat on Highways). Through Project PATH they are sensitizing villagers and local communities on road safety. The initiative addresses the issues related to creating awareness in local drivers’ families, awareness amongst women and elderly family members, organizing auto and local driver meetings, and various youth engagement initiatives.
The programme also encourages the youth to actively participate by becoming road safety ambassadors and volunteers. To create awareness amongst the youth, Project PATH actively engages youth from local the school and colleges along with ITI programmes. These education programmes are customized to impart education on traffic rules, importance of road signs, using Zebra crossing and importance of road safety to life and family. Project PATH has also placed hoardings in selected project villages to spread awareness about road safety rules.
Under Project PATH SMG also conducts Truck Drivers Meet, wherein one-day defensive driving training is imparted to truck drivers engaged in various activities at parking, logistics, and hotel surroundings the SMG facility. Also, a special awareness campaign on wearing helmets is part of several local initiatives.
