NE BUSINESS BUREAU
AHMEDABAD, NOV 3
Nestlé India on Tuesday announced that it has associated with Mouth and Foot Painting Artists (MFPA) and has created two festive greeting packs for Diwali. The festive greeting packs have the artwork of two artists – Manjibhai Ramani and Manoj Bhingare – that celebrate the spirit of the MFPA artists, their determination, their talent and tells their story of creativity and tenacity.
Talking about the initiative Rupali Rattan, Director Confectionery, Nestlé India, said, “The artists at MFPA are a brilliant combination of talent, grit and humility. This collaboration allows us celebrate their creativity during this season of Diwali. Our Nestlé Festive Greetings packs share the story of these artists and their unique art. I am very happy that, in addition their artwork is also being used as digital personalized greeting cards from Nestlé India to make their art spread more smiles across the country”
Commenting on the association, Bobby Thomas, Marketing Head at MFPA said, “MFPA is delighted to join hands with Nestlé India this Diwali to design its festive greeting packs. Our mouth and foot artists at MFPA are very excited to be part of this special initiative. It was a tough year for everyone, we believe the Diwali greeting packs designed by our differently-abled artists will spread cheer and instill a sense of hope this festive season.”
Additionally, in another initiative Nestlé India will also be gifting its confectionery products to 5,000 sanitation workers based in Mumbai, Pondicherry, Munnar, Mahabaleshwar, Ponda, Nainital, Mussoorie and Dalhousie as a token of appreciation for keeping the neighborhood, locality and cities clean.
