- Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic Herbs: Dabur India Ltd Marketing Head-Health Supplement Prashant Agarwal
- It ‘Re-Energizes the body’, ‘Relieves Stress’ and ‘Boosts Immunity’, giving consumers 3 major health benefits
- All the ingredients required for making our tea brands are grown in 26 nurseries set up in green houses spread all over the country by over 7,000 farmers who have been following the organic farming techniques
NE BUSINESS BUREAU
AHMEDABAD, SEP 20
Post-Covid health conscious Indians started believing in herbal ingredients for boosting their immunity and stay healthy as they offered efficacious remedy. To cash in on this opportunity, country’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd on Tuesday announced its entry in Premium Black Tea Market with the national launch of Dabur Vedic Tea in Ahmedabad. Packed with the goodness of over 30+ Ayurvedic Herbs, Dabur Vedic Tea provide various health benefits and helps boost immunity.
Announcing the launch, Dabur India Ltd Marketing Head-Health Supplement Prashant Agarwal said: “After the successful launch of Dabur Vedic Suraksha Tea in a tea bag format last year, we are now excited to launch our latest product Dabur Vedic Tea- Packaged Black Tea, for tea lovers across the country. Unlike regular tea, it is a special blend of premium tea leaves from Assam, Nilgiri and Darjeeling, combined with the goodness of more than 30 Ayurvedic Herbs. It will give you a cup of tea that is irresistible in taste, aroma and colour”
Dabur Vedic Tea contains Ayurvedic herbs like Tulsi, Ginger, Cardamom etc. These real herbs are distinctly visible with the tea leaves and it does not contain any flavors. This perfect blend ‘Re-Energizes the body’, ‘Relieves Stress’ and ‘Boosts Immunity’, giving consumers 3 major health benefits, Agarwal said.
Dabur Vedic Tea, which is being launched on India’s homegrown e-commerce marketplace Flipkart, will be available in three SKUs: 100 gm for Rs 60, 250 gm for Rs 150 & 500 gm for Rs 295.
Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said: “We, at Flipkart, are constantly striving to offer the best quality products. To cater to our new-age buyers and their conscious lifestyle choices, we have partnered with Dabur, a household name synonymous with high-quality natural products at the best prices. We are delighted to start this journey of goodness and health with Dabur for millions of our customers. The expansion of Dabur’s tea portfolio with the Vedic Tea on Flipkart will further enhance the variety for our shoppers and bring alive a whole new world of Ayurveda and its benefits.”
Speaking on the occasion, Dabur India Ltd Business Head of E-commerce & Modern Trade Smerth Khanna said: “E-commerce is a focussed channel for us especially when it comes to delight consumers with Innovations. With the speed of execution, quality being at the forefront, we have launched the most critical and important ingredient of every Indian’s household kitchen: Dabur Vedic Tea, made from a curated blend of premium tea leaves. We profoundly look at ‘digital smoke signals’ and take direction in areas where we can delight consumers with ‘unmet, unarticulated’ demand and craft our proposition accordingly. It’s a sheer delight to launch this product along with Flipkart, one of our most strategic partners. Both Dabur and Flipkart teams have worked closely to understand the emerging trends in the Value-Added Tea category & I believe the Vedic Tea will be immensely loved by our shoppers.”
Dabur India Ltd Corporate Communications Head Byas Anand said, “Indians consume Rs 137 crore worth tea daily. Premium tea market is Rs 20,000 crore in the country and Gujarat’s contribution is Rs 7,000 crore. We process this Vedic Tea at our co-partner’s plant in Noida as per the specifications of our research and development team. All the ingredients required for making our tea brands are grown in 26 nurseries set up in green houses spread all over the country by over 7,000 farmers who have been following the organic farming techniques.”
