R ARIVANANTHAM
CHENNAI, MAY 12
Dalmia Cement (Bharat) Limited (DCBL), a subsidiary of Dalmia Bharat Limited has announced ‘Every Home Happy Offer’ to further enhance its market share in retail segment in weaker pockets of Tamil Nadu (western belt) and neighbouring states, said Sunil Aggarwal, Regional Director, DCBL here on Thursday.
Replying to a query, Sunil Aggarwal said that DCBL’s market share in institutional sales is 11 to 13 percent and 17 to 20 percent in retail sales.
- New plants to come up at Sathur in Virudhunagar, outskirts of Chennai and Salem neighbourhood
- To ignite retail sales further in weaker pockets in Southern states, DCBL launches ‘Every Home Happy Offer’ on its all retail ‘Dalmia Cement’ Brands
To facilitate the Rs 2,600 crore MoU it had signed with the Tamil Nadu government, DCBL will commission two Greenfield Grinding Units and another unit with a total capacity of 5.9 MTPA, which will cater to the needs of Southern, Northern and Western region of Tamil Nadu, Sunil Aggarwal adds.
The company is not only committing capital for setting up capacity but also furthering its commitment towards environmental stewardship and sustainability through the planned installation of Renewable Power capacity of 22 MW. The expansion of renewable power is also in line with the vision of the company to use 100% renewable energy by 2030.
DCBL further plans to capitalize on its category-wise dealer and sub-dealer network that currently stands at 11000+strong in Southern & western states to ensure that increasing demand from the state is being adequately met. This follows DCBL’s contribution in significant projects across TN such as Kudankulam Nuclear Power project, Chennai Metro Rail project, Pamban Bridge and Trichy Airport.
The company has already created almost 4,000 employment opportunities through investments done in the last few years.
Sunil Aggarwal further said “Our discerning customers across South India are increasingly opting for construction solutions for their building requirements, be it commercial or personal, that doesn’t just ensure foundational strength but also help sustain the environment for generations to come. We therefore introduced this offer for our Independent Home Builders to reward them for placing their trust in our offerings and for supporting us as we strengthen our regional presence.”
Commenting on the company’s commitment to nation-building, Sanjay Wali, Sr. Executive Director DCBL said, “We are grateful to the Tamil Nadu Government for providing us with the opportunity to play an active role in the state’s industrial and infrastructural progress. As we further invest in the state and participate in its economic growth story, we are confident that the employment generated through our investments and our social transformation initiatives will help create a progressive and self-sustainable ecosystem.”
Dalmia Cement (Bharat) is on an accelerated growth path through a mix of organic & inorganic opportunities. Through its investment in Tamil Nadu, the company is looking at expanding its operations while consolidating its position in its existing markets.
More details regarding the ‘Every Home Happy Offer’ offer can be viewed at http://www.dalmiadspoffer.com The winners will be intimated through their dealers.
