- Between all the responsibilities of life, we tend to forget that there is something which we want to do but we are unable to because of the ample responsibilities we are surrounded by
- We are really happy with the way Rioconn and Arcana production made this DVC possible in a short period: Ajit Khodbhaya, Director, Pramukh Group
- The production house helped us in executing the concept to the T: Hemaang Gandhi, CEO & Founder of Rioconn Interactive Private Limited
NE NEWS SERVICE
AHMEDABAD, AUG 14
On this 75th Azadi Ka Amrit Mohatsav, Pramukh, a leading real estate group in Gujarat, wanted to pass on the message of “Real Independence” to the people. “De Khud Ko Azadi” was coined with the idea of giving oneself the life that one dreams off. This DVC brings a new definition of Azadi for everyone.
Rioconn Interactive, the agency behind conceptualizing the film had the task on hand to bring out that emotion, to tell people that there is life beyond responsibilities and live the freedom that resides inside one’s self.
Between all the responsibilities of life, we tend to forget that there is something which we want to do but we are unable to because of the ample responsibilities we are surrounded by. Taking some time out of the hustle and bustle of life, this film communicates the little joys that make us feel free & makes us live our meaning of freedom. The DVC asks people to take a step towards their Azadi without any fear of the world, a freedom that they own for a lifetime.
Commenting on this initiative, Ajit Khodbhaya, Director, Pramukh Group, says, ”We are really happy with the concept of the DVC. Coming on the occasion of the Azadi Ka Amrit Mahotsav is indeed a proud moment for us. We are really happy with the way Rioconn and Arcana production made this DVC possible in a short period and the way it communicates the “De Khud Ko Azadi” concept.”
An elated Hemaang Gandhi, CEO & Founder of Rioconn Interactive Private Limited, says, ”Our association with the brand gets even stronger when such a piece of art is delivered. The production house helped us in executing the concept to the T. It truly is very close to our heart.”
