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Home National Gujarat Ahmedabad

Design industry stalwarts push for sustainability in design, need to innovate & create genuine designs

by Nav Jeevan
2 years ago
in Ahmedabad, Breaking News, Central Gujarat, Education, Employment Opportunities, Gandhinagar, Gujarat, IIMs, IITs, National, NITs, Student's Corner, Universities, Youth
Reading Time: 3 mins read
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Design industry stalwarts push for sustainability in design, need to innovate & create genuine designs

A panel discussion in progress on Future Focus of Design on day 2 of ADW 4.0.-NE photo

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  •  Day-II Ahmedabad Design Week 4.0 concludes on a high note with engaging discussions and deliberations
  • We are upgrading the QR Code into a new version that will help store more information and make it more secure: Masahiro Hara, the inventor of QR Code
  • Artificial Intelligence has helped us design to create something better and has brought about an up shift in design: S Sivakumar, head – industrial design, Royal Enfield
  • One needs to factor in how it can be shaped for the better and how it will affect the society and environment: Kadambari Sahu, senior vice president – Design, ValueLabs

NE EDUCATION BUREAU

AHMEDABAD, JAN 28

A series of discussions on sustainability, the ethos of design and innovations were the highlight of the second day of the Ahmedabad Design Week (ADW) 4.0, a design conclave organised by Karnavati University in Ahmedabad. Experts present at the conclave deliberated upon a series of topics encouraging students to focus on sustainable design and continue to innovate, while designing more ethically.

"In 2023, we still believe in myths like UI bugs are not real bugs."

– Yakub Bayrak @speedyjacobo
System Designer and Entrepreneur#ADW #ahmedabaddesignweek #itsatrap #livetweets pic.twitter.com/0oyJmfq40t

— Ahmedabad Design Week (@AhmDesignWeek) January 28, 2023

During a speaker session titled ‘Sustainable Fashion – A Paradigm Shift’, Sankyukta Shrestha, a sustainable fashion designer and the pioneer of sustainable bridalwear, said, “Sustainability is all about harmony between people, planet and profit. I started my journey as a sustainable fashion designer in 2010 — a time when awareness about sustainability was low and discussions around it weren’t so widespread. We continued working on our products made of different natural and sustainable fibre even though business took a hit in the initial days. One must understand that Fashion is the second most polluting industry in the world and the onus is upon people. It is important to mindfully consume and not keep falling in the trap of fast fashion which promotes reckless consumption.”

"To know if your design will fail while Designing, think of- It's not about success, it's about manifestation of design."

-S Sivakumar
Head, Industrial Design, @RoyalEnfieldIn #ADW #ahmedabaddesignweek #itsatrap #livetweets pic.twitter.com/79syIPh0Ow

— Ahmedabad Design Week (@AhmDesignWeek) January 28, 2023

Masahiro Hara, the inventor of QR Code and recipient of European Inventor Award traced the journey of QR Code since it’s inception and mentioned how it has been designed to make it multifunctional in various industrial and consumer applications. “We are upgrading the QR Code into a new version that will help store more information and make it more secure. This will enhance the different applications for which it can be used.”

Students induldge in a creative Brass cutting workshop, here at ADW 4.0.✨✨✨#ADW #ahmedabaddesignweek #itsatrap #livetweets pic.twitter.com/pQnEcxnctk

— Ahmedabad Design Week (@AhmDesignWeek) January 28, 2023

Kadambari Sahu, senior vice president – Design, ValueLabs highlighted the importance of factoring in sustainability in design. “New technology is shaping the world in newer ways. One needs to factor in how it can be shaped for the better and how it will affect the society and environment. In fact, whenever we design something, we must ask whether it keeps up with the value of the society.”

"No language is made for the perspective of another language. It is independent of its own."

– Anand Jha
Chief Design Officer, MIKO #ADW #ahmedabaddesignweek #itsatrap #livetweets pic.twitter.com/JMnMadVeC8

— Ahmedabad Design Week (@AhmDesignWeek) January 28, 2023

Shruti Kamath, cofounder and creative director, Athlos Activewear, spoke about her journey in making sustainable active wear using Merino wool.

"Either I'd be a sustainable designer or not be a designer at all."

– Sanyukta Shreshta
Luxury wedding wear designer and Founder of label 'Sanyukta Shreshta'#ADW #ahmedabaddesignweek #itsatrap #livetweets pic.twitter.com/U7X19zoHYk

— Ahmedabad Design Week (@AhmDesignWeek) January 28, 2023

Dr Greg Autry, Clinical Professor of Space Leadership and former White House Liasion at NASA shared his journey with NASA and enlightened the students about NASA’s Artemis-III mission.

Anand Jha, chief design officer, Miko, highlighted how artificial intelligence (AI) has shaped the world at a time when it has seen massive transitions in the market from web platform to mobile and from touch-based interface to voice-driven interface and from statistical engines to self-training machine learning. He also spoke about how the process of voice flows in uncontrolled conversations work in Miko and what challenges they overcome.

What a showdown between top teams competing for the Fashion Show Contest- Bonanza, here at ADW 4.0.
Jury members were none other than @_danielboey and Sanyukta Shreshta!🙌✨#ADW #ahmedabaddesignweek #itsatrap pic.twitter.com/dSSwWjYmMM

— Ahmedabad Design Week (@AhmDesignWeek) January 27, 2023

S Sivakumar, head – industrial design, Royal Enfield addressed the participants on “Introspection in Design The Inward thinking.” Drawing inspiration from the traditional Indian architecture, he spoke about the fundamentals behind ancient and even new Indian traditional architecture. He also highlighted how there is a dearth of genuine and original designs. “Artificial Intelligence has helped us design to create something better and has brought about an up shift in design.”

Yakup Bayrak, a system design entrepreneur also explained the finer nitty-gritties of system design and emphasised on the importance of coherent communication and teamwork in design.

Tags: andcreatedesigndesignsforgenuineinindustryinnovateneedpushstalwartssustainabilityto
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