NE BUSINESS BUREAU
AHMEDABAD, OCT 29
Despite the corona-induced lockdown, Indian EdTech startup Bada Business has reported a robust growth of 35% every month since the beginning of Covid-19 in India and has grown four-fold since then. And there were no job cuts in Bada Business and every employee was paid a salary on time, also there was the hiring of over 50% of employees, said Dr Vivek Bindra, CEO & Founder, Bada Business.
When asked about the stimulus package for SMBs, and MSMEs, he responded that more than the improvement it is the ease of doing business that needs reforms. He explained with an illustration that for getting license of a gun there are 9 stages whereas for starting restaurants there are 41 stages. So starting a business and ease of doing business need more focus. Further, he mentioned that officially registering all the MSMEs is necessary to increase the tax base as well as to make them eligible to get loans. Out of around 13.3 crore MSMEs only 6.3 crore are registered and the remaining 7 crore are not in the official database, this needs to be done. And out of 41000 files that are submitted to the govt., only 3100 files have been passed, this is a very slow process. And loans are approved by the banks however the disbursal of the loans is delayed. So these are more important for the improvements of SMEs and MSEMs than the stimulus packages.
He said this while speaking on how the Indian EdTech startup Bada Business has scripted history by becoming the world’s first company to grab five World Records in online learning. The back-to-back World Records were achieved by a series of business training sessions during the COVID-induced lockdown as Bada Business infused all its energy into training Indian MSMEs and helping them survive the crisis.
“It is a matter of great pride for us to be able to put India’s rapidly growing EdTech industry on the global map through these achievements. We are the only organization in the world with 5 world records to our credit. We launched a business skill training program in April, 2020 after gauging the need for helping businesses attune themselves to the new normal. After a massive response to our first business learning session helped us achieve the first World Record, every successive session attracted even more numbers. Our initiatives have been able to mobilize India’s SME community in record numbers at a time of unprecedented economic crisis. Through our business skill training initiatives over the past six months we have been able to provide training to over 1 crore people,” said Dr Vivek Bindra.
The record-breaking online business learning events were delivered by eminent motivational speaker and business trainer Dr Vivek Bindra, who is Founder and CEO of Bada Business. The skill-building sessions witnessed a record participation of India’s entrepreneurial community and were attended by as many as 1 crore participants cumulatively.
Putting India’s EdTech sector on global map
The five Guinness World Records were scripted between April and September, and coincided with a surge in online learning in the post COVID era. The Edtech sector in India has traditionally been dominated by K12 learning and test prep startups. However, skilling and online certification have emerged as major EdTech dimensions in recent times. The COVID 19 pandemic has further boosted these EdTech segments.
Empowering entrepreneurs to revive India’s Covid-hit economy
In March 2020 when a 50-day lockdown crippled millions of traditional businesses, Bada Business took it upon itself to train small entrepreneurs to reinvent their businesses, adapt to the changing needs of the time and emerge stronger from the crisis. Under this objective, Bada Business conducted a series of webinars and online training sessions, particularly for MSMEs. Starting from Lockdown 1 to gradual removal of restrictions under the Unlock Phase, the online business training sessions educated millions of business owners into adapting new sales, marketing, business, and retail management strategies for the ‘new normal’. Through their active participation in these learning and upskilling workshops, Indian entrepreneurs and MSMEs displayed stoic resolve to bounce back.
“Data showed that as many as 18.9 million salaried people had lost their jobs until July this year, with millions of businesses on the verge of collapse and millions of livelihoods affected. At this time of unprecedented economic turmoil, it is essential to unleashing the huge latent force of entrepreneurship by educating, skilling, hand-holding, and supporting small entrepreneurs as well as the startup community. At Bada Business, we have been trying to upskill small entrepreneurs to reinvent their businesses, go digital, and roll out new-age sales and marketing strategies for the new business normal. We salute the large MSME community of the country for participating whole-heartedly in our business training programs in our endeavor to help the Indian economy bounce back,” added Dr Bindra.
Five world records achieved; 1 crore people trained
The five business training sessions that achieved World record status included the world’s largest online business lesson (April 24, 2020); the world’s largest online sales lesson (May 31, 2020); and the world’s largest online lesson on strategy management (June 27, 2020); the world’s largest online event on ‘How to Start up’ (Aug 15, 2020) and the world’s largest online lesson on retail management (Sept 27, 2020).
These record-making online lessons reached out to millions of people, positively impacting their lives and livelihoods. Such has been the reach of the webinars that their content has been watched cumulatively for almost 200 years.
