NE BUSINESS/SPORTS BUREAU
MUMBAI, MAR 18
The Indian Premier League Governing Council (IPL GC) on Tuesday (March 16, 2021) announced Upstox, a leading and fast-growing digital brokerage firm, as an official partner for IPL, which will begin on April 9, 2021.This will be a multi-year partnership, according to a release.
NEWS: BCCI announces Upstox as Official Partner for IPL#VIVOIPL @Vivo_India @upstox
More details 👉 https://t.co/dGuoUxz8xZ pic.twitter.com/BkAKDymL2Y
— IndianPremierLeague (@IPL) March 16, 2021
Founded with the vision of making financial investing easy, equitable, and affordable to all Indian investors, Upstox provides online investments in Stocks, Mutual funds, Digital Gold, Derivatives, and ETFs for both investors and traders.
Backed by marquee investors such as Tiger Global, Upstox currently has over 2.8 million customers.
Mr Brijesh Patel, Chairman, IPL, said “We are pleased to have Upstox on board as an official partner of the Indian Premier League 2021. As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”
Commenting on the partnership, Mr. Ravi Kumar, Co-founder & CEO, Upstox said “We are thrilled to partner with BCCI for IPL 2021. In India, Cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan-following, especially by the millennials.
IPL has paved a bold new direction to Indian cricket in the last decade just like Upstox, which is revolutionizing finance in India. This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country.”
For the first time in the history of IPL, a brand in the Stock and Mutual Fund sector would be partnering at large to create awareness about this category, the release added.
