NE BUSINESS BUREAU
AHMEDABAD, APRIL 26
Video streaming platform, Disney+ Hotstar on Sunday announced that it is teaming up with Bharti Airtel to bring high-quality video entertainment to all of India, a release said.
This initiative aims to accelerate the adoption of the video subscription category in the country, by solving two of the key challenges: evolving digital payment infrastructure and prevalence of cash as a payment option. Airtel has launched a new recharge at Rs 401 with the annual subscription to Disney+ Hotstar VIP. Airtel is also offering complimentary 3 GB data for 28 days with the recharge. Starting Sunday, the new recharge pack is available to all Airtel prepaid mobile customers across Airtel’s network of retail stores as well as Airtel Thanks app and airtel.in.
Airtel customers who buy the pack will now be able to effortlessly watch everything that Disney+ Hotstar VIP has to offer – right from the latest blockbuster Bollywood movies (Angrezi Medium, Tanhaji), the best of global movies & shows dubbed in Hindi, Tamil, and Telugu, including superhero movies (Avengers: End Game), latest animation films (The Lion King, Frozen II), Kids favourite characters (Mickey Mouse, Doraemon), exclusive Hotstar Specials (Special Ops, Criminal Justice), unlimited LIVE sports and much more.
Prabh Simran Singh, EVP & Head Subscriptions, Hotstar said, “Our philosophy is to bring World’s best entertainment to every Indian, and we are thrilled to collaborate with Airtel to make Disney+ Hotstar VIP accessible to their users across the country. Disney+ Hotstar VIP is now available to Airtel prepaid users via Airtel retail stores and through the Airtel thanks app. This collaboration will provide users a convenient and easy way to subscribe to our service.”
Says Shashwat Sharma, Chief Marketing Officer, Bharti Airtel, “Partnerships such as these are key to unlocking the massive potential of India’s digital ecosystem and drive OTT adoption even in smaller towns and villages. At Airtel, we will continue to bring to market industry-leading innovations that deliver a differentiated experience to our customers.”
