NE BUSINESS BUREAU
AHMEDABAD, JAN 24
Luxury motorcycle brand, Ducati on Saturday announced the launch of an updated Scrambler range, in India. The 2021 model year line-up for the Scrambler range includes the Scrambler Icon Dark, Scrambler Icon, and Scrambler 1100 Dark Pro with prices at Rs 7.99 lakh, Rs 8.49 lakh, and Rs 10.99 lakh, respectively (ex-showroom, pan-India).
Commenting on the launch, Bipul Chandra, Managing Director of Ducati India said, “The Scrambler range has always been a favorite amongst our customers and is the bestselling model range in India. It’s easy riding nature, oodles of character, and accessible everyday performance make it a great bike for both beginners, and enthusiasts. The Scrambler Icon and Icon Dark are now BS6 compliant and get a retuned suspension setup which makes them ideal for daily use. I am certain that new as well as seasoned riders will appreciate these changes. For the purists, we are also launching the Scrambler 1100 Dark Pro, which takes the elements that make the Scrambler range such a joy to ride, a notch above. The reinforced chassis and the Dark Stealth paint job makes the 1100 Dark Pro as good to look at as it is to ride. We can’t wait for people to try our first offerings for 2021 that are meant to be ridden hard and ridden far!”
On the Scrambler Icon, modern yet authentic materials are combined to perfection. The Scrambler Icon version incorporates the new aesthetics and is loaded with features including a BS6 803 cc air-cooled L-twin engine, steel teardrop fuel tank with interchangeable aluminium side panels, softer-feel hydraulic clutch control, all-new DRL (Daytime Running Light) headlight which boosts bike visibility in traffic and ergonomic switchgear which makes it easier for the rider to scroll through the LCD instrument menu.
The Ducati Scrambler’s wide handlebars, flat seat, and renewed suspension set-up merge to provide a more comfortable and relaxed riding position. New Cornering ABS maximizes active safety during braking, ensuring riders get full-on riding fun.
Riders will also appreciate the new Multimedia System which lets you ride while listening to your favourite music, answer incoming calls or chat with the passenger on the intercom. The Ducati Scrambler Icon is now available in the “Ducati Red” paint scheme alongside the classic “62 yellow” colour with a black frame and black seat.
The Scrambler Icon Dark represents the essentiality of this iconic family of motorcycles: two wheels, wide handlebars, a simple engine, and lots and lots of fun. The Scrambler Icon Dark is the perfect gateway to the “800” range, as well as the ideal starting point for creating a personal version of your Ducati Scrambler experience. The Scrambler Icon Dark is now available in “Matt Black” paint scheme with a black frame and black seat with a grey rim.
Furthermore, the Ducati Scrambler 1100 Dark PRO represents the entry model to the “Land of Joy” 1100 range. An elegant, pure, and completely customizable bike, characterized by the “Dark Stealth” livery, combined with a tubular steel frame and rear subframe in aluminium, both black. The 1100 Dark PRO has the same iconic and original design as the other two models in the range, but differs from its “big brothers”, in the form of a matt black colour with parts in natural anodized aluminum, and rear-view mirrors of classic style. Made to fully transmit some typical elements of the Ducati Scrambler brand, such as purity, essentiality, and a sense of freedom, the 1100 Dark PRO is the right bike to get on the saddle and conquer every road with oodles of style and character.
The Scrambler 1100 Dark PRO incorporates the 1,079cc engine characterized by a generous torque available from low revs and the 15-litre tank that allows you to tackle even the longest journeys with comfort. In terms of electronics, the new entry of the “Land of Joy” is equipped with Ducati Traction Control (DTC), specially calibrated for this model, and Cornering ABS, which guarantees maximum safety and agility in all types of turns. In addition to that, the three standard Riding Modes (Active, Journey, and City) help less experienced motorcyclists to find the right balance in the use of electronic components, choosing their riding style.
Considering the need of the hour, Ducati also started the Ducati Cares Program to welcome customers again at the dealerships and will continue to ensure that all safety protocols related to COVID are met at its stores. Bookings for the new Scramblers are now open across all Ducati dealerships in Delhi-NCR, Mumbai, Pune, Ahmedabad, Hyderabad, Bangalore, Kochi, Kolkata, and Chennai, and deliveries will begin by 28th January 2021.
