- Our trained Demo Experts assist our customers to understand more about our products and how they solve problems: Ankit Jain, MD Dyson India
- To cater to Dyson vacuum cleaner buyers, the company has a 2-year accidental damage protection policy
NE BUSINESS BUREAU
AHMEDABAD, MAY 3
Dyson India, the global technology company and developer of high-performance machines has announced the opening of its Dyson Demo store in Ahmedabad, Gujarat on Wednesday. Located inside the Palladium Mall, this new immersive space is Dyson’s first demo store in the state and 21st in India. It’s a part of Dyson’s global drive to grow its direct-to-consumer retail ambitions.
“At Dyson we believe that a first hand-experience of our machines helps consumers to better understand our technology. This is our first Dyson Demo store in the state of Gujarat. We will now be closer to our consumers and the store will provide a unique retail space to explore, test and experience our proprietary and latest technology. Our trained Demo Experts are looking forward to assisting our consumers in Ahmedabad,” said Ankit Jain, MD Dyson India.
Answering a query on high-price tags and the company’s retail push in India, Jain said, “Be it hair dryers, vacuum cleaners or air purifiers, Dyson has managed to grab the eye-balls of Indian consumers with unique design, product performance. Gujarat being the largest market with high-end and quality conscious consumers, at our demo stores they can try out their products first before buying to know the difference as to why the products cost more. To cater to Dyson vacuum cleaner buyers, the company has a 2-year accidental damage protection policy too, which covers damage caused during usage for up to two years.”
The Dyson Demo store will be home to Dyson’s full portfolio of key technologies, helping customers explore, and better understand how Dyson technology works. This space will enable customers to experience Dyson technology with demonstration zones and interactive displays that show the machines at work. From showing the effectiveness of Dyson vacuums on the different floor types and debris (from cereal to feathers to confetti) in a ‘real-life’ setting to air quality demonstrations that show real-time indoor air quality data, to Dyson styling stations where shoppers can have their hair styled with the latest Dyson technology. Owners and shoppers can now have an uninterrupted, hands-on experience, leading to the ultimate “try-before-you-buy” retail experience in real life settings.
To experience Dyson’s recently launched technology first-hand, including the Dyson V15 Detect and the Dyson AirwrapTM Multi-styler, customers can meet a Dyson Expert who provides advice. The Dyson stylists also provide personalised styling services using the Dyson AirwrapTM Multi-styler and other Dyson hair care technology, based on hair type and styling needs. Complimentary in-store styling appointments may also be booked through the website www.dyson.in or by calling the store directly.
Bringing the experience of physical retail to shoppers in their own homes, Dyson experts are available for live video demonstration of exclusive Dyson machines. Whether it be cleaning demos, air purification guidance or styling tips, owners can get support directly from Dyson Experts.
In addition to Dyson’s demo stores, Dyson products are available through third-party touch points such as Croma, Reliance, Vijay Sales, Bajaj Electronics, Nykaa stores and Salons. Thus, making the Dyson experience for consumers at over 500+ brand touch points across India
Dyson unveiled its best-performing and most efficient Airwrap yet – the Dyson AirwrapTM multi-styler for the Indian market. The next-generation styling barrels featuring a rotating cool tip, make achieving curls and waves faster and easier [1] – with no heat damage, to help maintain hair strength [2]. Blending the results formerly achieved with two barrels into one attachment, now users can style the full head, creating clockwise and anti-clockwise curls and waves, without the need to switch attachment mid-style. Re-engineered brush attachments deliver precision shaping with enhanced Coanda performance, alongside an all-new dual-purpose Coanda smoothing dryer. Combining two attachments in one, the Coanda smoothing dryer hides flyaways [3] in a single pass, with no extreme heat and transforms into a powerful dryer with the flick of a switch.
Dyson V15TM Detect vacuum cleaner
Dyson’s most powerful, intelligent cordless vacuum – Dyson V15TM Detect vacuum cleaner Laser detects the particles you can’t normally see. A precisely-angled laser makes invisible dust visible on hard floors – so you don’t miss anything. Measures microscopic dust particles – A piezo sensor continuously sizes and counts dust particles – automatically increasing suction power when needed. Scientific proof of a deep clean – The LCD screen shows what’s been sucked up, displaying real-time scientific proof of a deep clean.
Dyson Pure CoolTM Advanced Technology
Only Dyson air purifiers come with Air MultiplierTM technology and 350 degrees oscillation4 that allows them to project purified air around the whole room properly.5
Visitors can experience the Dyson Pure CoolTM Advanced Technology Tower air purifier and Dyson Pure CoolTM Advanced Technology Desk air purifier. The machines automatically detect airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time, encouraging well-being and maintaining comfort levels in the home.
Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants.
