R ARIVANANTHAM
CHENNAI, JAN 9
Equitas Small Finance Bank, one of the leading lenders in micro-finance segment, especially women SHGs unveiled cobranded Equitas Thousand Lights Metro Station in Singara Chennai on Monday.
Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank unveiled the branding initiative at city’s busiest Metro Rail Station in the presence of Padma awardees Aruna Sairam, Anil Srinivas and Kalaimamani Nithyasree Mahadevan.
Equitas thrived from a Latin word symbolizes fair and transparency policy of the Tamil Nadu’s first Small Finance Bank approved by the Reserve Bank of India, post independence.
- Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank unveils the branding initiative in the presence of Padma awardees Aruna Sairam, Anil Srinivas and Kalaimamani Nithyasree Mahadevan.
- Just like Chennai’s agile metro connections, Equitas offers everyone a smart and fast banking experience: Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank
- Being located in the heart of the city portrays that Equitas is also the heart of Chennai and has a legacy just like Thousand Lights.
Addressing the reporters after unveiling the branding initiative, Murali Vaidyanathan said, “It gives us immense pleasure that Equitas is moving hand-in-hand with the city’s fastest and smartest commute. Just like Chennai’s agile metro connections, Equitas offers everyone a smart and fast banking experience. As we cut across communities we realize, banking is non-dispensable as commuting. We take pride in associating with Chennai Metro Rail Limited (CMRL) in this new tech journey. Equitas do provide tech-enabled and relationship solutions at the most attractive price points for savers. Let us save more and travel more to keep exploring. We are happy to be associated with Thousand Lights and spread more light among the citizens through our new-age banking solutions. We thank our dear stakeholders to support us and our ethos of beyond banking and growing together with society.”
Murali Vaidyanathan further said that the bank has over 2 million women customers in its fold. Through its CSR initiatives, the Banks is running a school for poor and gives education to the downtrodden. As the first bank SFB from Tamil Nadu post-independent, Equitas is strongly connected to its roots in Chennai, he added.
Rohit Gangadharrao Phadke, Senior President and Head – Assets said that the bank is giving self-employment training to women in rural and urban areas and extending its helping hand to eke out their living.
Branding at the Thousand Lights metro station indicates Equitas Small Finance Bank’s initiative to progress with the fast-moving culture of the city. The station will now be called as Equitas Thousand Lights metro station. Being located in the heart of the city portrays that Equitas is also the heart of Chennai and has a legacy just like Thousand Lights.
Equitas Thousand Lights metro station was lit up like never before and will continue to do so – across 4 passages, pillars in the concourse, platform, platform doors as well as panels, the bank officials said.
