GOWRI MANICKAVASAGAM
FICCI Ladies Organisation (FLO) Ahmedabad Chapter in association with Garvi, Gujarat Government’s handloom and handcrafts promotion body, five fashion design institutes and NGOs like SEWA and artisans bodies organized a spectacular “Fashion Show – The Weaves Of Gujarat” in Ahmedabad on Thursday.
The main objective of this fashion show was creation of new innovative products and designs by artisans, fashion designers and textile experts who have been working together to create uniquely fresh product ideas for both Indian and global consumers.
Speaking with navjeevanexpress.com, FLO Ahmedabad chapter chairperson Nandita Munshaw, Textile Initiative head Shilpa Patel, said, “To rediscover the glory of our textiles and present it on a platform incorporating global designs, FICCI FLO and FLO Ahmedabad chapter had organized a Fashion Show – The Weaves of Gujarat. To execute the design ideas, fashion students from five prominent fashion design institutes across Surat, Baroda, and Ahmedabad have been invited.”
Umang Hutheesing, a designer and royal cultural revivalist, was the chief guest at this fashion show.
FICCI members raced the fashion event by walking the ramp in Indo-Western dresses with Gujarati tradition that wowed the audience.
Ujjawala Singhania, the National President, was virtually present at the Fashion Show.
FICCI FLO understands and appreciates this huge global opportunity and aims to expand its scope to the fullest. Towards the pursuit of widening the reach of handcrafts and traditional textile domestic retailing and exports to foreign countries,FICCI Flo has been working dedicatedly to bring in standardization and design intervention to keep pace with the consumers’ demands and thus helping the value chain to be dynamic and responsive towards ever changing demands from domestic and global customers. FICCI Flo is trying to bridge the gap between buyers and producers offline as well as online.
FICCI Ladies Organisation (FLO) – one of the most prestigious pan India forums working towards the goal of women empowerment – in its bid to boost country’s handwoven, hand embroidered and handcrafted heritage, will be working directly with weavers and designers to boost sales in India and abroad.
A two-day buyer seller business meet organized by FLO has received overwhelming response.
