NE BUSINESS BUREAU
CHENNAI, MAR 25
Fipola, the leading fresh meat and seafood brand has launched the first-of-its-kind shop, Fipola on Wheels, in Chennai on Wednesday.
Fipola has 18 stores across Chennai and is planning for state-wide expansion in the near future, said Dr Sanjoy Kumar Das, Chief Operating Officer.
Addressing the reporters, Das said, “Fipola is sourcing seafood from six ports across India through its parent company SR Marines and will offer the customers the freshly catched fishes within 10 to 12 hours of harvesting from sea.”
The lambs and goats are being sourced from Jaipur in Rajasthan.
The Fipola on Wheels, which has been doing rounds in remote spaces, communities, associations and large building complexes which may not have quick access to its existing retail stores. Three such vehicles are on commission to reach as many localities and it has been a roaring success so far!
Fipola on Wheels has currently three fresh meat food trucks that aim at keeping hygiene, quality assurance and variety to all its customers, from Poultry, Lamb, Seafood and marinated items. These vehicles are the future of an incredibly promising year ahead for the company.
Over the last year Fipola has been doing phenomenally well with an expansion of the team, a 280 manpower strength which is projected to go to 480 within six months. In spite of lockdown, Fipola maintains uninterrupted fresh and hygienic meat and seafood to its customers, thus its revenues have also spiked up by three hundred per cent, Dr Das said.
The company is planning to open 22 new outlets all over Tamil Nadu in the next six months which will take it overall presence to 40 stores, with the motto that they will be serving as many customers as they can to the best of their ability.
With new age concepts like the first of its kind mobile fresh meat and seafood store and the introduction of Fipola Grillhouse, a space where you can grill your marinated meats and seafood fresh BBQ style and take them home or eaten in house; the company is really pushing the boundaries in every direction.
Commenting on this Sushil Kanugolu, Managing Director, Fipola said “We aim at taking Fipola to people everywhere because we believe everyone should have access to fresh, clean and quality assured meat and seafood. With the success of the last year we are thrilled to bring forth these new concepts and look forward to feeding as many people as we can. The aim with FIPOLA on Wheels is that even the most remote areas will have access to our products and till now the response has been very positive!”.
Fipolo has tie-up with food delivery apps besides its own delivery app that will reach out to its customers within 2 hours of receiving the order, said K. Elangovan, General Manager – Operations.
Customers can order fresh meat and sea food from www.fipola.in, Dr Das added.
