R ARIVANANTHAM
CHENNAI, AUG 8
Fipola, one of the top brands for Non-Veg in South India signed up lady Superstar Nayanthara as its brand ambassador. Announcing this to media on Saturday, Founder and CEO of Fipola Sushil Kanugolu said being one of South India’s best retail brands, it would only relate to someone as the Lady Superstar of South India to be its brand face.
He said, “The brand aims to attract the meat and seafood lovers of India by assigning one of the most talented and dynamic personalities Nayanthara. Cinema has always been the heartbeat of India and the food lovers can easily connect with their most favorite movie star and who can be better the icon herself’’.
Fipola has roped in the youth Icon of South Indian Cinema Nayanthara as its brand ambassador for its new campaign conceptualized recently, which will be telecasted in television, digital media, social media and print media during the upcoming months.
To promote its newly launched campaign and range of stores in South India, the company has signed the iconic star as the brand ambassador in a strategic move to establish itself as a major player in the industry. The new advertising campaign looks to connect with the mass and food lovers in a fun and interactive way. The aim is to be the top favorite in its category.
Commenting on her endorsement as brand ambassador Lady Superstar Nayanthara said, “Fipola has taken the organized meat retailer segment to a whole new level in terms of products and professionalism. I believe in what the brand stands for and their promise of delivering the freshest meat and seafood to customers. I am extremely happy to be associated with Fipola as it’s fast becoming a household name in the South, and look forward to a long and productive partnership with the brand.”
Sushil added that the company has opened 100 stores in South India till last month.
Dr Sanjoy Das, COO, Fipola unveiled the new poster with the brand ambassador Lady Superstar Nayanthara at their corporate office in Chennai in the presence of media personnel.
