NE BUSINESS BUREAU
BANGALORE, APRIL 11
Flipkart in partnership with India’s two leading insurers – ICICI Lombard and Digit Insurance, on Friday, announced the launch of health insurance policies on its platform that distinctly cover COVID-19. Enabling health cover for consumers combating the global pandemic, these two group health insurance policies come with instant claim benefits and do not require any medical tests at the time of purchase, a company release said.
According to industry estimates, about 56% of the Indian population is not covered under any health insurance policy. Understanding this need of the hour, Flipkart’s partnership with ICICI Lombard and Digit Insurance offers its users health insurance policies that give a range of benefits from hospitalization cover to easy claim.
‘COVID-19 Protection Cover’ by ICICI Lombard provides an instant Rs.25,000 benefit plan paid to the customer on a positive diagnosis of COVID-19. It is affordably priced at an annual premium of Rs.159. Additionally, the policy provides health assistance benefit, virtual & teleconsultation benefit & ambulance assistance. To ensure peace of mind, it allows Flipkart’s customers to submit digital copies of the claim document to the insurer for processing, instead of hard copies.
‘Digit Illness Group Insurance’ offered by Digit Insurance allows consumers to avail of a hospitalization cover up to a sum assured of Rs.1 lakh with an annual premium of Rs. 511. Further, there is no limit on room rent or ICU. The policy covers 30-day pre and 60 days post hospitalization fees. Additionally, policyholders can also avail 1% of the sum assured for ambulance services.
Ranjith Boyanapalli, Head – Fintech and Payments Group, Flipkart, said, “It is a testing time for Indian consumers as we come together in the fight against COVID-19. Healthcare needs and benefits during this period further become essential needs as preventive measures take centre stage. With India witnessing low penetration of health insurance, it is the onus and responsibility of organizations in this space to come together and provide more access. At Flipkart, our purpose is to enable essential needs for consumers during these testing times. Health insurance services are paramount to this effort. Partnering with two of India’s leading insurance providers will not only enable the availability of much-needed health plans but will also ensure they meet the needs at affordable costs.”
On the tie-up, Sanjeev Mantri, Executive Director, ICICI Lombard stated, “At ICICI Lombard, we endeavor to offer timely solutions to consumers in line with our ‘Nibhaye Vaade’ philosophy. In the current scenario, COVID-19 focused insurance becomes an extremely relevant consumer proposition. We are happy to partner with Flipkart and offer our affordable COVID-19 protection cover with value-added benefits such as Ambulance service and Tele-consultation. Add to this, our end-to-end digitized customer support platform is fully equipped to offer ‘best in class’ claims related experience to Flipkart customers”.
Jasleen Kohli, Chief Distribution Officer, Digit Insurance, said, “Our mission at Digit is to simplify insurance and to create products that customers need. Given, the current global situation, offering a cover for COVID-19 was the need of the hour and we are glad that Flipkart shares this vision with us. ”
