NE SCIENCE & TECHNOLOGY TEAM
BENGALURU, JAN 10
Flipkart on Friday announced the launch of the intel-powered ‘Falkon Aerbook’ thin & light series of laptops. Falkon Aerbook will be the first laptop to be sold under the MarQ by Flipkart brand. The thin and light laptop powered by an 8th generation Intel Core i5 processor and will be priced at Rs 39,990.
Commenting on the launch, Adarsh Menon, Senior Vice President – Private Brands, Electronics and Furniture, Flipkart said , “MarQ by Flipkart has been in the market for two years and is a full-fledged consumer electronics and durables brand. Yes, consumers look for brands in this segment because of the trust they have, but we think MarQ has earned the trust and credibility to enter this segment,”
The Falkon Aerbook has a 16.5-mm slim design and weighs a mere 1.26-kg. It offers a 13.3-inch full high definition display with a full size keyboard and precision touchpad. Powered by 8th Generation Intel Core i5, the laptop will have 8GB RAM and 256GB SSD storage, expandable up to 1TB. The 37W-hr battery will last five hours according to the company.
Flipkart is offering doorstep warranty support in 10000+ pincodes, highly-skilled technical specialists, genuine spares replacement and a 9 AM to 9 PM call centre.
Menon said young working professionals, students and, to some extent, women customers are potential customers at the moment.
“We get so much feedback and have taken all of that into consideration using our review analyser tool which in one click tells us what customers want in their laptops,” he said, adding that thin, light and stylish-looking laptops were clearly what everyone was looking for. “We have chosen this because we believe that customer demand converges onto onto this particular form factor.”
This is the sixteenth category under the MarQ branding and those who have used products of the brands will be easier to convert, Menon said. However, he said, when someone is in the market to buy a laptop and see the Aerbook offering good specs and a Intel Core i5 at this price, they would be tempted to check out this option.
Rahul Malhotra, Director – Retail, Intel India, said, “The incredible metamorphosis of personal computing over the last few decades has, to a large extent, been driven by customer expectations. Intel has been focused on working with ecosystem collaborators such as Flipkart to bring PC innovation to a growing, more technologically savvy customer base in India. We’ve worked on elevating the PC experience across the key vectors of performance, mobility, connectivity, intuitiveness and battery life. We are delighted that Flipkart has chosen Intel Core processors to power their first range of thin and light MarQ laptops to deliver a high performance PC experience for on-the-go professionals and students with a broad spectrum of computing needs.”
