NE BUSINESS BUREAU
AHMEDABAD, SEPT 24
The Ford India announced the launch of the much-awaited Sport Edition of Ford Endeavour to conquer any terrain. The special edition goes on sale across India at Rs 35.10 lakh. It will be available in three colours – Absolute Black, Diffused Silver and Diamond White, a release said.
Featuring a dozen impressive exterior changes, the Ford Endeavour Sport will be the new top-trim variant in the Ford Endeavour vehicle lineup, available only with an all-wheel-drive or 4X4 driveline.
“Ford Endeavour Sport in black makes a bold statement – whether it is your regular commute during the week or your off-road adventure during the weekend,” said Vinay Raina, executive director of marketing, sales & service at Ford India.
“We are thankful to our customers for their faith in Ford Endeavour & hope the special edition Sport will strengthen it further.”
Introduced on the day of Equinox, a biannual astronomical alignment of the Sun and Earth when daytime & nighttime are of equal duration, the Ford Endeavour Sport too inspires its owners to strike a balance between their routine lives and the more adventurous side of their personality, which they rarely explore.
The marketing platform to introduce the vehicle, #MeetTheOtherSideOfYou, also encourages customers to embark on the extraordinary journey they always wish for with proven off-roading capabilities of the Ford Endeavour firmly by their side.
Just one look and everyone will have their eyes set on the Ford Endeavour Sport’s impressive black and butch exterior, reminiscent of a black-cape donning invincible superhero whose might can conquer all, in this case, any terrain.
The all-new ebony black front grille looks even more domineering and catches your attention first, as a symbol of raw power. The front fender as well as the front and rear bumper skid plates get an ebony black treatment to add to the SUVs imposing stance.
The special black edition smoked headlamps complete the Ford Endeavour Sport’s impressive look. Ford Endeavour features all-LED headlamp for both low and high-beam that provide up to 20% greater lighting penetration for enhanced night-time visibility.
The black theme is carried through to the side with ebony black ORVMs, fender grille and dark inserts on side steppers. A smart SPORT decal will embellish the doors and tailgate. One of the most noticeable changes on the new Endeavour Sport is its ebony black premium alloy wheels and roof rails that make the SUV sporty yet elegant.
The Endeavour SPORT rides on the legacy of Ford’s game-changing true-blue, premium SUV that has set new benchmarks for the segment since its introduction in 2016.
More recently, Ford introduced 2020 Endeavour with a new 2.0-litre EcoBlue engine & world’s first 10 Speed-Automatic Transmission, delivering a potent mix of unmatched off-roading capabilities, surprisingly affordable service cost and up to 14% improvement in fuel efficiency over its predecessor.
The Bharat Stage VI compliant 2.0L EcoBlue diesel engine on the Endeavour Sport delivers 170 PS peak power and 420 Nm peak torque. The special variant will only be offered with a 4X4 driveline that offers outstanding capabilities yet returning unmatched fuel efficiency of 12.4 Kmpl.
Standard 3-year or 100,000 KM factory warranty, and scheduled maintenance cost as low as 73 paise per kilometre.
