- These new products have the shelf life of 6 months to 1 year.
- With more than 100 products and 70 years of experience, “Hathi Masala”, known for its quality and reliability, is available in more than 50 countries.
NE BUSINESS BUREAU
AHMEDABAD, JUNE 13
For the first time in India, Spice king ‘Hathi Masala’, on Monday simultaneoulsy launched 11 new products. With this, Hathi Masala will now produce Indian spices as well as foreign spices in the country and especially in Gujarat, a senior official of the company said.
The new products are Hathi Chili Flakes, Hathi Oregano Mix, Hathi Piri Piri Mix, Hathi Noodle Spice, Hathi Chaat Masala, Hathi Soda Spice, Hathi Frames Spice, Hathi Resham Hing, Hathi Jaljira Zitka, Hathi Hingastak Powder, Hathi Buttermilk masala Includes jar.
With more than 100 products and 70 years of experience, “Hathi Masala”, known for its quality and reliability, is available in more than 50 countries.
Commenting on the launch, Sagarbhai Duble of Hathi Masala said, “We are happy to launch all the indigenous products in India. Hathi Masala has been delivering the best quality, world-class packaging, and authentic taste to its customers. All these products have been launched for the first time only after successfully passing the laboratory test. These products have the shelf life of 6 months to 1 year and will provide employment to about 30 to 40 women each.”
He further said that the company is fully prepared to produce foreign products as well. The main reason behind launching international products available in the international market is to deliver world class products of the best quality to the customers at home.
The specialty of Chile Flakes is that it contains a reasonably spicy, natural color, perfect blend so that the chances of acidity are negligible. It also tastes and smells so good that using it makes the dish palatable.
Hathi Piri Piri Mix is a famous and high flavored Mexican flavor that Hathi Masala has now brought to Indians. It can be used to make noodles, leafy vegetables, potato-banana chips, sprinkles on top of fries, snacks, etc. and can also be mixed with vegetables and available in small two gram sachets for one-time use.
The king of the Italian taste is the mix of Hathi Oregano which can be used in pizza, pasta, garlic bread, noodles. This makes the dish very tasty. The oregano mix contains ingredients like thyme, basil, garlic, pepper, chilli, salt. The goal of Hathi Masala behind the launch of such a product is to easily deliver the best and original Mexican and Italian flavors to the customers.
For the first time in India, “Hathi Resham Hing”, a very natural and culinary ingredient without artificial colors, has been introduced. Which is made from the finest, genuine and strong hing juice of Afghans. The amount of hing juice is higher and the price is lower than the hing available in the market. It takes 10 to 15 days to produce this resham hing in which hing is made while hing is processed in 5 to 6 steps. This wonderful and different kind of hing can be added to any dish and available in 50 gram and 100 gram Eco packs, the company offers 10% and 50% free hing.
Hathi Masala has launched the only brand of pickle masala called “Instant Achar Masala Sprinkler Jar” for Indians. This travel pack can also be sprinkled on a variety of dishes, including khakra, khichhu, raw vegetables.
Hathi Soda Masala is prepared using more than 50 osadia which increases digestive power and helps clean the stomach. In the same way, Jaljira Jatka provides a bitter sweet taste, which speeds up digestion.
Hathi Hingastak powder provides freshness to the body. Also useful in Ayurvedic way, this powder can be used with buttermilk or fruits.
The savory spicy Hathi Fries Masala has been launched in mini packing for home consumption. Similarly Hathi chaat masala, Hathi buttermilk masala and Hathi noodle seasoning are health enhancers, instant taste boosters, hygienically packaged, without artificial colors for Indians.
In addition, Hathi Masala has also launched cumin powder and anise powder. Cumin powder can be used in many dishes, including vegetables. While fennel powder can be used to soothe the body, it can also be used in syrups, drinks, etc.
R&D was conducted extensively and extensively at home and abroad before the company launched the products. These products are characterized by consistent flavor, balanced spicy, more than 10 ingredients, an advanced blend of herbs and spices. In the near future, various Indian and foreign Anera spices are planned to be delivered to the consumers through Hathi Masala. The company is expecting a growth of 20% as a result of the launch of the new product.
