NE BUSINESS BUREAU
AHMEDABAD, SEPT 15
Samsung India, on Monday, launched four new models of Curd Maestro Refrigerators in larger capacities – 386 litre and 407 litre -as consumers look to upsize and buy refrigerators with higher storage capacity, a top official of the company said.
Curd Maestro, the world’s first refrigerators that can make curd, comes with Samsung’s proprietary innovations such as Convertible 5-in-1 Technology, Twin Cooling Plus, Digital Inverter Technology and Stabilizer Free Operation making them energy efficient.
The new models of Double Door Frost Free Curd Maestro Refrigerators also come with a stainless steel curd container.
The new models are available in two colour variants – Refined Inox and Luxe Brown – at all retail channels and on Samsung’s official online store Samsung Shop, from September 10.
The four new models will be available in 2-star and 3-star rating options. The 386 litre capacity will be priced at Rs 55,990 for 2-star and Rs 56,990 for 3-star models while the 407 litre capacity will be priced at Rs 61,990 for 2-star and Rs 63,990 for 3-star models.
The Curd Maestro range of refrigerators are part of Samsung’s ‘Make for India’ innovations, and are a result of the company’s deep understanding of Indian consumers’ needs over the years. These refrigerators address the pain points of daily curd making and have been designed to revolutionize the conventional usage of a refrigerator, going beyond food preservation to food preparation.
Process of curd making in Curd Maestro Refrigerators is recommended by ICAR-National Dairy Research Institute (NDRI), Karnal.
“At Samsung, we believe in meaningful innovations that transform lives of people. Our Curd Maestro Refrigerators have got a very positive response from consumers, leading to strong growth in our market share in frost free refrigerators. We have witnessed an increasing demand for larger capacity models of our refrigerators as consumers want to stock up more and venture out less. To address the changing needs of consumers, we are introducing four new models of Curd Maestro Refrigerators and are confident that we will further strengthen our No. 1 position in the refrigerator category in India,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Samsung’s Curd Maestro Refrigerator models will now be available in 386 litre and 407 litre capacities, apart from the existing 244 litre, 265 litre, 314 litre and 336 litre capacities.
On buying Curd Maestro Refrigerators, consumers can avail limited period offers such as cashback of up to 15%, one EMI off and EMIs starting as low as Rs 990.
