NE SPORTS BUREAU
CHENNAI, FEB 12
In a bold corporate move powering India’s adventure sports landscape, Nova Life Space Pvt Ltd (NOVA) has partnered with Ajith Kumar Racing (AKR) — one of India’s most dynamic endurance motorsport teams — marking a significant boost for Indian representation in global racing circuits.
Through the collaboration, NOVA came on board as an official sponsor of Team Ajith Kumar Racing during the prestigious Creventic Middle East and Asian Le Mans championships, aligning its brand with one of the most demanding formats in international motorsport.
- Corporate India accelerates adventure sport with high-octane global sponsorship
- NOVA backs AKR in Creventic Middle East & Asian Le Mans championships
- Partnership aligns precision engineering with design-led real estate excellence
- Podium finish in debut season signals India’s rising motorsport ambition
The partnership reflects a growing trend of Indian corporates backing high-performance adventure sports that demand grit, discipline, and long-term strategy — values that resonate beyond the racetrack.
Racing Precision Meets Real Estate Vision
The NOVA brand will be integrated with Ajith Kumar Racing across its endurance engagements, reinforcing a synergy between engineering precision and execution excellence.
Commenting on the association, Sendhil Kumar, Managing Director, Nova Life Space Pvt Ltd (NOVA), said: “This partnership with Ajith Kumar Racing reflects our ‘Driven by Passion’ philosophy and our commitment to supporting high-performance platforms that represent India on global stages. Endurance racing demands precision, consistency, and long-term discipline, values that define how we design and deliver every NOVA development. Through this association, we are proud to support a team that is strengthening India’s presence in international motorsport while reinforcing our focus on quality-led growth.”
AKR’s Global Endurance Push
Founded in 2024 by Padma Bhushan awardee, actor and racer Ajith Kumar, Ajith Kumar Racing competes in international endurance racing formats known for testing both man and machine over extended hours of high-speed competition.
In its debut season at the 2025 Creventic 24H European Endurance Championship, AKR secured a podium finish, marking an early milestone in its competitive journey. The team continues to participate in global endurance racing events with the objective of building India’s presence in international motorsport.
Corporate India Backs Daredevil Sport
The NOVA-AKR alliance signals how corporate India is increasingly investing in adventure and motorsport ecosystems, recognising their global visibility, brand synergy, and aspirational appeal among youth audiences.
Beyond the racetrack, NOVA continues to expand its footprint across Chennai, Trichy, Tirunelveli, Coimbatore, Tanjore, and other parts of South India, developing plotted communities, villas, and residential projects with a focus on design-led planning, disciplined execution, and long-term customer value.
As endurance engines roar across international circuits, the NOVA–AKR collaboration stands as a testament to how corporate conviction and competitive courage can drive India’s sporting ambitions to the global fast lane.
