- Dr Hitesh Jani, Ayurvedacharya and former Principal of Gujarat Ayurvedic University, delivers talk on ‘The W.O.W Talks: Unlocking the Power of A2 Milk for Body and Soul’
- We began with 4 Gir cows and A2 Milk as the only product, today we serve across India: Shreekant and Charmy Malde, founders of GauNeeti
- A2 Milk Market to cross USD 5.74 Billion by 2030 as more and more consumers turn to healthier and more sustainable alternative to traditional cow’s milk: SNS Insider
GOWRI MANICKAVASAGAM
AHMEDABAD, OCT 10
In the land of White Revolution, engineers turned agripreneur couple have been trying their bid to create the second White Revolution by promoting A2 milk in a traditional way through their GauNeeti Organics. A2 milk is a type of cow’s milk that contains a specific type of beta-casein protein called A2. Traditional cow’s milk contains both A1 and A2 beta-casein proteins, but A2 milk is produced by cows that only have the A2 protein gene. Due to the increasing awareness among consumers regarding their health and wellbeing, there is a rise in the consumption of A2 milk, which is believed to offer various health benefits over conventional milk.
Shreekant Malde, one of the founders of GauNeeti Organics, hosted ‘The W.O.W Talks: Unlocking the Power of A2 Milk for Body and Sou,’ an enlightening event at Ahmedabad Management Association, here on Sunday.
This event featured Dr. Hitesh Jani, a renowned Ayurvedacharya and the former Principal of Gujarat Ayurvedic University. Dr. Jani’s insightful discourse on the transformative potential of A2 milk left the audience spellbound and enlightened.
The attendees were eager to delve into the world of wellness and discover the untapped benefits of A2 milk. Dr. Hitesh Jani, an expert in Ayurveda, was the keynote speaker for the evening. Ramesh Patel, Founder of Sristi Khedut Haat, and Dilip Thakkar, Founder of IFEA and Gopi Dining Hall were the chief guests for the evening.
Dr. Jani, with his vast knowledge and experience in the field, shed light on the profound impact of A2 milk on both the body and soul. Dr. Jani’s talk was a revelation, as he explained the significance of A2 milk in the context of Ayurveda. He discussed how A2 milk, derived from certain breeds of cows, like Gir cows, is easier to digest and possesses therapeutic properties that can promote holistic well-being. His insights into the role of A2 milk in traditional Indian medicine resonated deeply with the audience. The event also provided a platform for attendees to interact with Dr. Jani, asking questions and seeking personalized advice on integrating A2 milk into their daily lives for improved health and wellness.
Speaking with navjeevanexpress.com, Shreekant and Charmy Malde, founders of GauNeeti, said, “Ours a tribe of 100+ Gir cows, 25+ team members, 20+ cow-based products, and 350+ health-conscious families. In 2017, we decided to leave our well-paying jobs to give birth to this dream. Our main aim was to provide healthy food options to themselves and hundreds of other families. We began with 4 Gir cows and A2 Milk as the only product, today we serve across India . At present we deliver 350 litres of A2 milk daily in and around Ahmedabad.”
One of the highlights of the evening was the delightful surprise that awaited the participants at the conclusion of the discussion. As a token of gratitude for their participation, attendees received a special cow-based product, adding a touch of warmth and appreciation to an already enlightening evening.
The ‘Unlocking the Power of A2 Milk’ event was not just informative but also a celebration of well-being and our rich heritage. It left the audience with a newfound understanding of A2 milk’s potential to nourish the body and soul. For those who missed this illuminating event, there’s no need to fret. The W.O.W Talks team will continue to explore diverse wellness topics and will look forward to hosting more such enriching gatherings in the future. Stay tuned for updates on upcoming events, and be prepared to embark on your journey towards holistic well-being. To stay updated and be a part of future discussions, follow GauNeeti on social media and watch for the next opportunity to enter the world of wellness and expand your knowledge. In conclusion,
Health benefits of A2 milk
A-2 milk of the humped Indian cow has cytokines and minerals responsible for enhancing the immune system.
A cup of A2 milk has 122 calories, 8 grams of protein, 5 grams of fat, 12 grams of carbohydrates, and 12 grams of sugar. It is also a rich source of protein, vitamins A, D, and B12, calcium, riboflavin, thiamine, and potassium. Consuming A2 milk regularly can keep your blood pressure healthy.
Since A2 milk is a rich source of omega-3 fatty acids, it can also potentially lower cholesterol levels. Drinking A2 milk regularly can positively impact our mood as it is a rich source of vitamin D, a vitamin that plays a key role in mood disorders such as seasonal affective disorder. A2 milk can also promote the health of the eyes because it contains vitamin A, which promotes the health of the retinas and corneas and even prevent cataracts.
Some studies suggest that A2 milk may be easier to digest for people who experience discomfort after consuming traditional cow’s milk. This is because A1 protein is thought to break down into a peptide called beta-casomorphin-7 (BCM-7) during digestion, which can cause inflammation and digestive issues in some individuals.
A2 Milk Market reports CAGR of 16.1 pc
According to ‘SNS Insider,’ the A2 Milk Market has been valued at USD 1.74 billion in 2022, with an anticipated growth to reach USD 5.74 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 16.1% during the forecast period from 2023 to 2030.
