NE SCIENCE & TECHNOLOGY BUREAU
CHENNAI, JULY 29
geniSIGHTS a Startup, founded by an IIT Madras Alumni and incubated by the industry body NASSCOM, launched an Artificial Intelligence-powered Business Intelligence Suite `FAST’ on Wednesday (July 29, 2020) to help Micro, Small and Medium Enterprises (MSMEs) perform Data Analytics through voice commands.
The geniSIGHTS FAST suit was virtually launched by Lakshmi Narayanan, Emeritus Vice-Chairman and former Chief Executive Officer, Cognizant.
In his inaugural remarks, Lakshmi Narayanan said “New benchmarks have been established in speed of software installation and in ease of use that the power users of today demand. Deep analytics and insights visualisation at the speed of thought is what ‘FAST’ aims to achieve, with a solution that integrates high-speed voice input with AI-powered analytics engine in the cloud”, he added.
geniSIGHTS was co-founded by Rajesh Kumar, an IIT Madras Alumni with consulting experience with Fortune 100 organizations, and Parvathy Sarath, an expert in advanced analytics, machine learning and Artificial Intelligence.
geniSIGHTS launched ‘FLASH’ two years back and has served multiple enterprise-grade customers in the U.S. and India. It is a first-of-its kind intelligent dashboarding suite that empowers the business users to quickly reap the benefits of advanced analytics through conversational AI thereby significantly bringing down the development time. It provides customized on prem solutions to the businesses.
The suit called ‘FAST,’ can prove vital in the present era of COVID-19 Pandemic as the Data Analytics will enable entrepreneurs to analyze their current business operations. FAST will also generate data that can calculate future business trends for their enterprises.
FAST will generate the insights requested and it all takes 30 seconds to set-up first time. It will render actionable insights and views to the small businesses and enable them to adopt data-driven strategies to weather the current economic environment.
Speaking about the benefits ‘FAST’ offers to small businesses, Rajesh Kumar, Managing Director, geniSIGHTS, said, “COVID-19 has impacted small businesses significantly. These companies now are constrained to save on their operational costs and have to look for agile insights for competitive advantage. The FLASH think-tank realized an opportunity to create a solution that is affordable and helps small businesses to reap the data driven actionable insights.”
He further said, “FAST is a focussed solution on Micro, Small and Medium Enterprises (MSMEs) that comes as a ‘Do-It-Yourself’ kit from the FLASH team to jumpstart world-class AI experience in 30 seconds. At this lightning fast set-up time, the conversational tool ‘FAST’ provides customizations at the hands of the decision maker on Key performance indicators and Charts, among others. ”
The AI also suggests the type of charts and what level of detail is required for the business user. The users then can further upgrade/downgrade the features according to the AI learnings for the program to tune into the user’s choice. Now that’s the truly world-class platform geniSIGHTS has built for small businesses.
Parvathy Sarath, Chief Analytics Officer, geniSIGHTS, said, “FAST is a commitment from geniSIGHTS to make AI, an easy and affordable technology for all businesses. It becomes as easy as configuring your data on the platform and conversing with it on your daily needs to get relevant insights in real-time. This launch is targeted to widen the scope of AI adoption making the platform affordable and accessible to small and medium scale businesses.”
The MSME segment in India requires enterprise-grade AI enabled BI capabilities. geniSIGHTS is looking at MSME market as a significant channel for customer acquisition in India and the U.S. There is continual learning and model-refining and it leverages geniSIGHTS’ domain-specific expertise on retail, eCommerce, finance, and travel.
geniSIGHTS enables organizations to build big data analytics projects much faster with its innovative foreSee(4C) approach:
- Connect to any data source (including BigData, Cloud, IoT etc)
- Compute analytical insights from simple metrics to Predictive Analytics
- Customize define/restrict/control the insights specific to the user’s roles/responsibilities
- Consume insights through APIs, Dashboards, Mobile devices, etc.
Customers can pick up any-one/all of the 4C components to build their analytical component. This way geniSIGHTS extend and complete their product architecture by utilizing the current tools and technologies. GeniSIGHTS has a strong pedigree in US and Indian markets.
