- Salman Khan has filmed cricket World Cup-themed co-branded promos that will be featured throughout the tournament and during crucial matches
- Directed by Maneesh Sharma and produced by Aditya Chopra, ‘Tiger 3’ is set to release this Diwali!
R ARIVANANTHAM
In an unprecedented move in the history of the Cricket World Cup and cash in on its popularity, Yash Raj Films has joined forces with the Star Sports broadcast network to launch a groundbreaking marketing campaign for their highly-anticipated Diwali release, ‘Tiger 3.’
This extraordinary collaboration will ensure that “Tiger’s roar” resonates throughout the Cricket World Cup, with YRF promoting ‘Tiger 3’ during all of India’s matches and key fixtures in this prestigious global ODI cricket tournament, as per insider reports.
The highlight of this partnership will be the India vs. Pakistan match, where ‘Tiger 3’ will dominate the promotional landscape. Salman Khan has also filmed cricket World Cup-themed co-branded promos that will be featured throughout the tournament and during crucial matches. This marks the most extensive film marketing collaboration in the history of the Cricket World Cup.
The 2019 World Cup matches reached over 500 million viewers, with the India vs. Pakistan encounter alone attracting approximately 200 million viewers. Given the tournament’s enormous global reach in 2023, Tiger 3 is set to benefit immensely from this exposure, the source further emphasized.
Directed by Maneesh Sharma and produced by Aditya Chopra, ‘Tiger 3’ is set to release this Diwali! It is the newest film from the YRF Spy Universe and also stars Katrina Kaif opposite Salman Khan.