R. ARIVANANTHAM
CHENNAI, FEB 29
Gilli Chai, the first all-women mobile chai outlet launches an electric retrofit auto rickshaw which serves as a mobile tea shop in strategic collaboration with M-auto electric mobility at Kodambakkam on Saturday.
The initiative is part of providing pollution free electric mobility which is environmentally friendly with tasty chai around the city, This unique chai auto will be completely managed and operated by women where the female work force will both manoeuvre the auto and sell Chai in different pockets of Chennai city.
“The tea consumption in Tamil Nadu is huge. Finding a street without a tea shop is a rarity. What can be better than having a tea outlet that is also environmentally beneficial as this is an electric auto with zero emissions. The women will mainly drive to busy areas like bus stands, railway stations, parks, IT Parks and tourist spots and set up the Mobile Chai outlets and serve piping hot chai,” said Gilli Chai Managing Director Mohamed Rahmathullah.
“Gilli Chai’’ on wheels is the symbol of empowering women for life, as it boost their self-confidence to run a socially responsible business, said Parveen Travels Director Saadiq. Gilli Chai sets an example for making this business satisfying and sustainable for women, he added.
Courtesy: Hello Madras TV
Gilli Chai aims to introduce 50 such mobile chai outlets on retrofit autos within a year and provide employment opportunities to women in all these outlets. Gilli also aims to spread its wings across Tamil Nadu and create more than 2000 jobs in the next three years.
Apart from the Gilli Chai on wheels, it has also opens three other conventional brick and mortar Gilli Chai outlets at Trustpuram, Besant Nagar and Perambur on Sunday.
“These tea shops will also double up as tea refill stations for the chai autos. More similar outlets are planned to open soon, some of the signature outlets will also have event halls and meeting rooms. All our shops will provide non gender biased, equal opportunity employment and will also give job opportunities to the differently-abled.”, said William Jeyasingh, Founder of Gilli Hospitality Private Limited.
Tea lovers will be treated to more than 50 varieties of tea at Gilli Chai. It also focuses on healthy eats and traditional tiffins besides pastries and ice creams, making it a go-to place for families.
Actor Nazer unveiled the Gilli Chai logo, actor Iswarya Rajesh inaugurated the Gilli Chai on Wheels on E-Auto.
Actor Nassar, Additional Commissioner of Income Tax Nandakumar, Actress Aishwarya Rajesh, VGP Chairman V.G. Santhosam, Consul General of Spain Tony Lobo, Film Director SM Vasanth, Director of Parveen Travels Saadiq and Chairman of M-Auto Mansoor Ali Khan took part in the inauguration.
