NE BUSINESS BUREAU
CHENNAI, OCT 22
The Security Solutions business of Godrej & Boyce, part of the Godrej Enterprises Group, has on Tuesday introduced its latest high-security product line tailored specifically for the jewellery sector. Adhering to the recently created Class E standards set by the Bureau of Indian Standards (BIS), the newly launched Defender Aurum Pro safe ensures compliance with the latest Quality Control Order (QCO) issued by DPIIT (Ministry of Commerce and Industry).
The Defender Aurum PRO promises to protect jewellers against all potential burglary attacks. Built with advanced barrier materials developed by Godrej through extensive research and development, it offers superior tool resistance. Additionally, it features a sleek and modern fascia, an ergonomically designed round handle for superior grip, and a luxurious leather mat to elevate your interiors. The Defender Aurum Pro Class E safe, is a perfect combination of style and uncompromising protection.
Speaking at the launch, Pushkar Gokhale, Executive Vice President and Business Head of the Security Solutions business of Godrej & Boyce, remarked, “The launch of the Defender Aurum Pro Class E Safe reflects our commitment to meeting the evolving security needs of jewellers in India. We have worked closely with regulators to understand and grasp industry requirements and ensure that this new Safe complies with all necessary standards. Designed to withstand contemporary threats, it also maintains a competitive price point, offering an optimal balance of security and affordability.”
Through the QCO, Government of India has mandated that all the High-Security Safes manufactured as well as sold in India should necessarily have the hallmark of Quality i.e. the BIS Label. It is the responsibility of the Seller to adhere to this QCO. Customers need to be sensitised of this development and ask for a BIS labelled High Security Safe complying to the IS-550 Standard. Jewellers often choose lower and sub-standard safes which are not certified as they find them affordable, undermining the importance of Good quality certified safes. This regulation empowers Jewellers to access high-quality Safes from all suppliers, with Godrej taking a leadership role in this initiative. This ensures that security remains a top priority throughout the process.
He further adds, “We believe that as market leaders in the Safes & Vaults industry, our customers are expecting to build experiences that are differentiated. Hence, we are here today to drive awareness around the recent QCO issued by the Ministry of Commerce and Industry”.
With a strong focus on engineering and design led approach, Godrej has been developing a wide range of innovative solutions that unlocks value for its stakeholders. Godrej has recently introduced the SmartFog system, which instantly disorients intruders by creating a fog barrier with zero visibility, and the AccuGold Gold Purity Testing Machine, enabling jewellers to assure customers of their purity of Gold. Godrej’s security solutions portfolio caters to a diverse range of industries from homes, banking, jewellers to infrastructure, among others.
Besides adhering to the Bureau of Indian Standards, Godrej & Boyce’s Security Solutions, has to its credit, a host of International Standards too, and is presently a leading exporter of Safes & Vaults Internationally. With exports to over 50 countries across the globe including Europe, Americas, South East Asia, Middle East & Africa, the company is eyeing a strong growth in our International Business”
Defender Aurum Pro Class E Safes
The Defender Aurum PRO is the ultimate solution for protecting jewellers against all potential burglary attacks. Built with advanced barrier materials developed by Godrej through extensive research and development, it offers superior tool resistance.
Additionally, it features a sleek and modern fascia, an ergonomically designed round handle for superior grip, and a luxurious leather mat to elevate your interiors. The Defender Aurum Pro Class E safe, is a perfect combination of style and uncompromising protection.
SmartFog
It is one of a kind and first ever concept to be introduced in Indian market. This revolutionary product adds extra layer of protection to the overall security ecosystem of banks and jewellers. It utilizes advanced technology to detect unauthorized attempts to open any vault or safe. It is equipped with remote cloud based application as well as wireless technology for triggering the system. When triggered, Smart Fog emits a thick fog made of concentrated liquefied glycol – harmless to humans but capable of causing panic and immobilizing the culprit owing to zero visibility, allowing ample of time to the on-site personnel to take necessary measures.
AccuGold
It is the most advanced and accurate gold purity-testing machine. AccuGOLD is designed to give the accurate composition of any ornament under testing, without damaging the ornament in any way, making it a perfect choice for jewellers, banks, and financial institutions who seek the highest accuracy to determine gold purity.
Solar CCTV Cameras
Introducing the Godrej Ace Pro Green 4MP Solar Powered Cameras – the ultimate solution for effortless farm security! Now, keeping an eye on places like construction sites and farm around the clock is a breeze with the cutting-edge, 4G-enabled solar-powered cameras. The Godrej Ace Pro Green offers superior protection with support for up to a 256GB SD card and a robust battery backup lasting up to 36 hours. Plus, its advanced humanoid detection technology ensures precise and reliable human monitoring. Time to elevate the farm security with Godrej Ace Pro Green and experience peace of mind like never before!
