- 60 pc of urban Indians experience headaches because of stress
- 1 in 4 people hide their headaches and do not share with their family as per the report
- HANSA research reveals: New Delhi emerges as the stress capital among the top four metros in India
NE HEALTH BUREAU
AHMEDABAD, OCT 2
Saridon, an iconic offering from Bayer’s Consumer Health Division in India, has released a comprehensive report titled ‘Saridon Headache Report’ that reveals how pandemic has impacted the frequency and acuteness of headaches suffered by their target consumers. It also reported that Gujarat topped all the states with highest incidence of stress
The survey captures interesting insights from the participants’ interviews highlighting the increasing frequency of their headache bouts, leading symptoms of stress, and aggravating factors causing headaches along with insights into the remedial measures that people seek.
The study conducted with over 10,000 respondents in 24 cities, including top 4 metros and key tier 1 and tier 2 towns, has revealed that an astounding 90 percent of people suffer from stress-induced headaches with the trend going up during the pandemic.
It has also revealed that 1 in 4 people, mostly men, hide their headaches as they do not stress others. Also, New Delhi emerged as the stress capital among the top four metros in the country.
The report further reveals that headache is a frequent cause of either financial issues or work pressure.
Commenting on the report, Sandeep Verma, Country Head, Bayer Consumer Health India, said, “The headache survey report is reflective of the pandemic’s impact on Urban Indians. Through our research findings, we are trying to bring forth insights around this space that can help us to motivate all Indians to act on head-aches rather than to hide them and thus lead a pain-free productive life.”
The report commissioned by HANSA research tapped into diverse cohorts such as gender, working-class (full-time, part-time, businessmen & women) age, demography, etc. to present a thorough perspective on what ails 22-45-year-olds urban Indians.
Additional insights reporting cohort wise behavioral statistics
| 1. WFH is tougher for women:
· 92% of working women who had a headache in last one year claimed that increase in stress leads to increase in headaches · 92% full time working women experienced headaches as compared to 85% full time working men · 91% women claimed to have had a headache vs. 84% men in the last one year · 63% of full-time working women experienced headaches due to stress as compared to 56% men working full time
2. Financial problems is the leading cause of stress: · 76% of NCCS B and 77% of NCCS C people were stressed due to financial issues vs. 71% NCCS A). · 74% Urban Indiansreported financial problems as a leading cause of stress · 74% of working people think that having less work will help in reducing frequency of headaches · 58% feel stressed due to work pressure
3. Men – the more stressed gender/ Men hide headaches: · 1 in 4 men hide their headache · Half of the men who hide their headache do so because they do not want to stress their friends/family/colleagues/loved ones · 77% men were stressed due to financial issues vs. 72% women · 65% men were stressed due to work pressure vs. 51% women
4. Demographic revelations: · Gujarat tops all the states with highest incidence of stress · Madurai has highest incidence of stress followed by Bhopal and Ahmedabad · Among the tier 1 and tier 2 towns, Trivandrum reported the highest incidence of headaches · More than 90% respondents from Delhi, Gujarat and Madhya Pradesh reported being stressed
5. Age: · 87% respondents from the age bracket 36-45 years reported higher incidence of stress vs. 82% younger people in the age bracket 22-35 years · Higher proportion of 36 – 45-year older people (48%) said that their stress level has increased compared to 44% younger (22–35-year-old) people
6. Overall/Blanket findings: · 90% of Urban Indians who experienced headaches, agreed that increased level of stress leads to increased headaches · 84% of urban Indians said that they have felt stressed in last one year · 60% of urban Indians experience headaches because of stress · One thirds of the people who have reported headaches in last one year, said that the frequency has increased post the pandemic |
