- Launches 5,000 sqft 15th outlet in Ahmedabad showcasing their modular range offering flexibility and functionality to the consumers
- The new Godrej Interio store is ideally located at Shivalik Park on Sanand Road, Shela
- As a part of launch celebrations, in an inaugural offer, customers will get discounts of up to 30% till March 15
- The brand aims to secure a 25% share of steel wardrobes and 20% share of kitchens category in Gujarat in next 3 years
- At present the brand has over 25 channel partners, 12 exclusive showrooms and 35 retailers across Gujarat
NE BUSINESS BUREAU
AHMEDABAD, FEB 23
Godrej Interio Senior Vice President (B2C) Dr Dev Narayan Sarkar sees Gujarat as one of the toughest markets and a standard to succeed in any other part of the nation. One of the biggest challenges for the flagship company of the Godrej Group, according to Sarkar, is the expectation of Gujarati consumers for more services at lower spending as they are extremely value conscious.
“Gujarat is one of the toughest markets out there. The Gujarati customer is so demanding and doesn’t want to pay for anything. We have found that the expectation of Gujarati consumers is for more services at lower spending as they are extremely value conscious. Young and high-end customers have the budget, but they want to be sure they are getting value for their money. To cater to the cost-conscious customers, we now have a dedicated collection targeting them. Our youthful research and development team is constantly evolving products in keeping with the times,” Sarkar said.
He was speaking at the inaugural ceremony of the company’s 15th retail outlet in Ahmedabad on Friday. The new Godrej Interio store is ideally located at Shivalik Park on Sanand Road, Shela and run by Shivalik Furniture.
Speaking on the importance of the new store, Dr Dev Sarkar, Senior Vice President (B2C), Godrej Interio said, “Our furniture range has been designed and priced keeping in mind our extensive research on consumer needs. We endeavour to fulfil all the home furniture needs of consumers in Gujarat. With 12% market share, Godrej Interio has established a prominent customer base in Gujarat and we are looking at expanding our share to 25% in the next 3 years. As the home furniture market in Gujarat experiences a steady annual growth of over 20%, with a noticeable surge in demand for luxury residencies and high-rise apartments. We have also witnessed a surge in the popularity of furniture that is modular, customizable and aligns with the evolving aesthetic needs of the consumers in this segment.”
“Additionally, we see a notable increasing demand for affordable housing for which we’ve curated the Eco range, a dedicated collection tailored to the needs of cost-conscious consumers seeking stylish yet budget-friendly furniture options. With the introduction of specialised home furniture and home storage solutions, we are committed to strengthening our footprint across Ahmedabad and Gujarat in this fiscal. Due to the strong brand recognition, we are certain that the brand will further expand the customer base bringing more patrons into the rapidly expanding Godrej Interio family,” Sarkar added
The store, located in an emerging residential neighbourhood in Ahmedabad, Shela, offers specially crafted quality products in home storage, home furniture, kitchen furniture and mattresses in different styles and finishing. Additionally, we have also introduced the Kreation X3 range, which is a modular steel storage solution customizable to fit the available space in any home. The brand aims to secure a 25% share of steel wardrobes and 20% share of kitchens category in Gujarat in next 3 years. This is just one example of the modular furniture items available that may be used to create all the interiors of a home. As the consumer demand has increased in Gujarat, Godrej Interio is determined to strengthen its omnichannel presence, in a bid to ensure a more accessible and seamless buying experience for its customers. To celebrate the launch of the new store, the brand is offering an inaugural scheme of up to 30% discount or recliners at Rs. 2999/- per unit for their customers on select categories.
At present the brand has over 25 channel partners, 12 exclusive showrooms and 35 retailers across Gujarat. Cumulatively, they have 110 channel partners across Western India. They plan to expand their retail presence in western region by launching 15 exclusive showrooms and 200+ retailers in next 3 years reaching revenue of Rs 350 crores by FY 2026-27.
The recent ‘HomeScapes’ study by Godrej Interio reveals the unique expression of consumers’ personalities and values in their home and home décor choices. According to the study, more than half of Indian consumers (58%) express a profound emotional attachment to their first independently purchased piece of furniture. Additionally, a significant 74% of respondents believe that the furniture, furnishings, and decor chosen for their homes not only reflect personal growth but also symbolize professional and financial progress. The survey, conducted with 2822 Indians across the nation, provides valuable insights into the emotional and aspirational connections people have with their living spaces.
The size of India’s furniture market is estimated at Rs 1.3 lakh crore, of which the organised sector accounts for Rs 8,000 crore.
