- On-ground activation from 12th to 14th February across Ahmedabad, Baroda, and Surat, spreading delightful treats
- To add more love, the brand has introduced a limited-edition delectable Heartbeat Ice Cream cake in Red Velvet Flavour
- There had been a Grand Cruise activity at the River Front in Ahmedabad on 14th February where people had enjoyed and expressed their feelings in a sweet and delightful Havmor way. ~
NE FEATURES BUREAU
AHMEDABAD, FEB 20
Havmor, a part of LOTTE Wellfood Co. Ltd and one of the most beloved brands, brought sweet delight to ice cream lovers this Valentine’s season. The whole month of February was the celebration of love, and what better way to express love than with the sweetness of Havmor’s delightful ice creams.
To kick-start the celebration, Havmor launched its new campaign #BeMyHeartbeat, with the idea that love resonated in every heartbeat, and what better way to express this sentiment than through the shared joy of ice cream cake, where each bite was designed to create an unforgettable experience for couples, friends, and families. For the season, Havmor introduced a limited-edition Heartbeat Ice Cream Cake in Red Velvet Flavor, specially curated to capture the essence of love. The Red Velvet Ice Cream Cake, a stunning heart-shaped creation, seamlessly combined layers of rich Red Velvet cake with luscious ice cream.
As part of the campaign and to celebrate Valentine’s Day, the brand organized engaging and fun activities across the streets of Ahmedabad, Baroda, and Surat. From the mall activation that took place in Ahmedabad on February 13th and 14th to the Havmor-branded van activities that unfolded in Ahmedabad, Baroda, and Surat from February 9th to 17th, captivating individuals with delightful ice creams and cakes, various activities were scheduled during those days for everyone to participate, connect, and celebrate.
There had been a Grand Cruise activity at the River Front in Ahmedabad on 14th February where people had enjoyed and expressed their feelings in a sweet and delightful Havmor way. The celebration didn’t end there; Havmor had installed a life-size Heart at Urban Chowk, Ahmedabad along with a Pop-up cart offering limited-edition Heartbeat Ice Cream Cake in the delectable Red Velvet flavour and mouthwatering ice creams. The brand had also hosted a contest, inviting participants to share their views on why their partner was their heartbeat. Participants had also shared their comments on the brand’s Instagram post to express their heartfelt reasons. Ten lucky couples had gotten the chance to celebrate Valentine’s Day with Havmor.
Rishabh Verma, Head of Marketing at Havmor Ice Cream, shared his excitement about the campaign, saying, “Valentine’s Day was a special occasion to celebrate love, and we believe that love is not just an emotion; it’s a shared experience that connects us all. Through Havmor’s #BeMyHeartbeat campaign, we wanted consumers to have expressed their love in a sweet and delightful way, creating moments of joy with creamy and delicious ice-cream cakes. Our newly introduced Heartbeat Red Velvet Ice Cream Cake presented a seamless fusion of blueberry crush blended into a red velvet ice cream cake. To further enhance customer engagement, we also planned on-ground activations in cities such as Ahmedabad, Vadodara, and Surat. This provided customers a chance to try our recently introduced ice cream cake, just in time for Valentine’s Day.”
