NE BUSINESS/CULTURE BUREAU
NEW DELHI, JAN 14
In India, festivals are not merely calendar events but powerful expressions of shared emotion, music, food and togetherness. Reinforcing this cultural truth, Havmor Ice Cream, part of LOTTE India Corporation, continues to seamlessly integrate landmark festivals into its brand narrative through meaningful cultural collaborations. This Uttarayan, Havmor elevates the festive spirit with a high-energy anthem that vividly captures the thrill of kite-flying and the joy of collective celebration.
Uttarayan ni vibe, music ni feel ane Havmor vaadi masti with the one and only Kirtidan Gadhavi#Havmor #Icecreams #Yummy #Uttarayan #January #FestivalofKites #Firki #patangtrailer #Manjha pic.twitter.com/yhBkuwnz6d
— Havmor Ice Cream (@HavmorIceCreams) January 12, 2026
Culture-First Storytelling: Brand deepens festive connect through authentic local collaboration
Music of the Skies: Kirtidan Gadhvi-powered anthem captures the pulse of Kai Po Che
Rooftops to Revelry: Campaign mirrors kite-flying, togetherness and shared joy
Festive Indulgence: Special combo packs bring premium treats within reach
Anchoring the campaign is a specially curated Uttarayan anthem created in collaboration with renowned Gujarati folk singer Kirtidan Gadhvi. Energetic, instantly hummable and infused with the iconic chant of Kai Po Che, the track is designed to become the soundtrack of terrace gatherings and vibrant festive moments. Deeply rooted in local culture yet crafted to resonate nationally, the initiative underscores Havmor’s intent to show up authentically across India’s diverse festive landscapes. Instagram
Rishabh Verma, Head of Marketing, Havmor Ice Cream, said: “Havmor has always been more than just ice cream; it’s about the moments we share with loved ones. With our Uttarayan 2026, we’re not just celebrating a festival, we’re becoming part of Gujarat’s most cherished tradition. From rooftop gatherings to midnight celebrations, Havmor is there to sweeten every moment. Through our partnership with Kirtidan Gadhvi, we’re creating an authentic cultural connection that resonates deeply with every Gujarati family. This is our biggest Uttarayan celebration yet, and we’re committed to making 2026 unforgettable.”
Further amplifying the festive cheer, Havmor has introduced special festival combo packs designed to make premium indulgence more accessible. These include Choco Brownie at Rs. 129 (from Rs. 155) and Butter Scotch at Rs. 99 (from Rs. 125) in 700 ml packs, along with Zulubar offerings at Rs. 160 (pack of 4) and Zulubar Dark Crunch at Rs. 160 (pack of 4) — ensuring every household celebrating Uttarayan can add a sweet Havmor moment to the festivities.
