NE BUSINESS BUREAU
NEW DELHI, JUNE 16
HMD Global, the home of Nokia phones, on Tuesday launched its new feature phone Nokia 5310.
The Nokia 5310, launched globally in March last entered the Indian market with today’s launch, remixes classic design with a slick new feel and battery that is built to last, HMD Global General Manager -Global Product Pranav said.
Nokia 5310 will be available for pre-booking on Nokia.com/ phones or for notify-me on Amazon from today. It will be available for sale at both these e-stores starting June 23.
The phone will be available online for the first four weeks and then would be available across leading retail outlets in India, he said.
It will be available in White/Red and Black/Red in India at a recommended best buy price of Rs 3,399 for the dual SIM variant, Pavan said.
The Nokia 5310 comes with an MP3 player and wireless FM radio.
Commenting on the launch, Juho Sarvikas, Chief Product Officer, HMD Global, said: “Our initiative to revitalise the Originals family has been a great success with our fans. We have received an overwhelmingly positive reaction to our entire Originals family. We’re very excited to be able to keep the trend going with the Nokia 5310, our latest Originals family member. Feature phones play an important role in the mobile market, with four hundred million consumers around the world still buying a 2G phone for their mobility needs. They seek an option that offers them reliability and durability combined with ease of use. The Nokia 5310 offers all of these with an extra dose of design.”
Sanmeet Singh, Vice President, HMD Global, said: “The Originals have always had a special place in our portfolio, as much as in our hearts and the hearts of our fans. Nokia 3310 and Nokia 8110 together have millions of users in the country. With the reimagined original Nokia 5310 Xpress Music, we’re bringing to India a unique proposition, in this unusual time, and I’m sure it will delight not just feature phone users, but also smartphone users who will want to own the phone as their companion device.”
“Covid-19 and the lockdown have redefined consumption trends for consumers. CMR’s recent study – What Consumers Seek from their Phones – reveals how audio and music on mobile have emerged as key for consumers. With Nokia 5310, we are bringing a music solution so that our fans can listen to ongoing, effortless music without digital fatigue setting in. With Nokia 5310’s long battery life, we have removed the #1 deterrent to listening to the audio on mobile. I’m sure that India will love this new experience with Nokia 5310,” he added.
Commenting on the partnership, Nishant Sardana, Category Leader – Mobile Phones, Amazon India, said: “We are humbled to remain the partner of choice for HMD Global and are excited to bring the new Nokia 5310 for customers on Amazon.in. It promises to appeal to music lovers seeking a reliable phone from a trusted brand. With this launch, we continue to build a strong portfolio in the mobile phone category providing customers with a vast selection, unmatched value, fast and reliable delivery and great shopping experience.”
