NE BUSINESS BUREAU
AHMEDABAD, SURAT, AUG 28
India’s tech-enabled home interiors brand HomeLane has made foray into Gujarat by setting up two Studios in Surat and Ahmedabad, respectively. This is part of the Company’s strategic plan to expand its presence in the Western belt and across tier-II markets. HomeLane is investing nearly Rs 10 million to ramp up its retail presence in Gujarat and is expected to generate a revenue of Rs 800 million by FY23, from the State, say senior officials of the company.
Gujarat is a high-potential market for HomeLane. With rapid development in the State over the last 10 years, apartment complexes have been on the rise along with the demand for home interiors among the ambitious middle-class population. This population is both price and quality conscious and are looking for complete end-to-end home interior solutions. Reverse migration due to the preference for remote working has also increased the demand for homes across Tier-2 and Tier-3 cities.
The new HomeLane studios in Surat & Ahmedabad are compact, fully equipped spaces showcasing a wide variety of product options and modern display setups with a hint of local nuances. The Company is also expected to launch a couple more studios in these two cities over the next 2 years.
Commenting on its newly established business operations in Gujarat, Srikanth Iyer, Founder & CEO of HomeLane, said, “While the south continues to be a stronghold for HomeLane, our expansion into the West will mark the next phase of growth for us. Since consumers in Gujarat are not flamboyant, their preferences for home interiors are underplayed but the potential is tremendous. We are bringing to them organised, end-to-end home interiors services that are delivered safely and on-time.”
Commenting on the Gujarat market, Solomon Dheeraj Mudimala, VP Business of HomeLane said, “Our research in Surat and Ahmedabad indicates that homeowners are looking for quick home interior solutions with modern traditionalism. We are looking to close this gap by offering consumers value for money with a combination of modern concepts, regional design preferences and pocket-friendly prices, delivered within 45 days.”
The company undertakes strict safety and sanitation protocols to ensure a hygienic, safe and responsible design and execution process allowing its customers a safe interiors experience. HomeLane currently services 16 cities across the country through 27 Experience Centres.
