- Tamil Nadu is important market for Honda City Cars, as the state contributes 10 per cent of its total sales of Honda Cars India Limited: Yuichi Murata, Director
- Customer’s deliveries commenced on Friday across dealerships
- India is the first country to launch Honda Elevate
- The ‘Urban Freestyler’ concept drives the bold, masculine design of the New SUV, featuring a 1.5L i-VTEC petrol engine paired with 6-speed manual and 7-speed CVT transmissions, complemented by spacious interiors and a comprehensive set of safety features
- Comfortable and spacious interiors along with a full array of advanced safety features including ADAS technology of Honda SENSING
- The Honda Elevate will be available in 4 grades with 7 color options in single-tone and 3 options in dual-tone.
R ARIVANANTHAM
CHENNAI, SEPT 8
Honda Cars India Limited has on Friday launched its Global SUV, the ‘Honda Elevate’, developed under the concept of the Urban Freestyler in Chennai for Tamil Nadu market.
The vehicle will be available at an introductory starting price of Rs 10,99,900 (ex-showroom, Chennai) to Rs 15,99,900 (ex-showroom, Chennai) for the top variant. Deliveries of the Elevate began on Friday (September 8, 2023) across dealers in the country.
Launching the urban freestyler ‘Honda Elevate’ at the media conference, Yuichi Murata, Director, Marketing and Sales, Honda Cars India Ltd., said, “Today marks an exciting chapter as we launch the strongly anticipated mid-size SUV, the Honda Elevate, in Tamil Nadu. Tamil Nadu is an important market for Honda Cars in India. The Elevate’s development is a testament to extensive research and invaluable customer feedback. This positions the Elevate as a boldly stylish SUV that prioritizes a comfortable in-cabin experience along with exceptional driving dynamics and safety.”
Murata further added, “With the Honda Elevate, we make a foray into one of the most exciting auto segments in India. The tremendous anticipation surrounding this product underscores the trust our customers have in our offerings. Honda Elevate holds the potential to become key pillar of Honda’s business in India, offering remarkable value to our evolving customers.”
Replying to a query, Murata said Tamil Nadu is important market for Honda City Cars, as the state contributes 10 per cent of its total sales of Honda Cars India Limited. 90 per cent of the parts are made-in-India, he added.
Murata also explained in detail about the company’s roadmap, including introduction of new designs before 2030.
He said the Elevate demonstrates all the essential attributes of dynamism, bold styling, comfort and safety and made its global debut earlier in June this year.
The Honda Elevate, developed under the grand concept of ‘Urban Freestyler’, is designed to appeal to customers with active lifestyles and a global mindset. Developed by the Honda R&D Asia Pacific centre located in Thailand, the all-new Elevate caters to the needs and aspirations of younger customers who seek status, comfort, and an active lifestyle. With dimensions of 4312mm length, 1790mm width, 1650mm height, 2650mm wheelbase and a top-class ground clearance the Elevate merges style and practicality seamlessly.
Honda Elevate was developed according to the taste of Indian citizens after conducting a survey, Murata said.
Warranty up to 10 years
The Honda Elevate will offer complete peace of mind with 3 years of unlimited kilometers warranty as standard benefit to the customers. The customers can also opt for extended warranty up to 5 years, anytime warranty up to 10 years and Road Side Assistance from the date of the car purchase.
Price in INR (Ex-Showroom Chennai):
| Honda ELEVATE | SV | V | VX | ZX |
| MT | 10,99,900 | 12,10,900 | 13,49,900 | 14,89,900 |
| CVT | – | 13,20,900 | 14,59,900 | 15,99,900 |
