NE BUSINESS BUREAU
AHMEDABAD, OCT 31
Amazon Pay and ICICI Bank on Friday announced that the bank has issued about 1.4 million Amazon Pay ICICI Bank credit cards. In the process, the credit card has become the fastest in the country to cross the milestone of 1 million, in less than 20 months of its launch. Amazon Pay and ICICI Bank introduced the co-branded credit card, powered by Visa, two years ago, says a release.
The credit card offers unique customer benefits like always-on reward points which is unlimited, instant issuance of the card for select customers in less than 60 seconds, direct crediting of reward points to Amazon Pay balance, and contactless payment feature to help customers pay safely. ICICI Bank and Amazon Pay now enable more customers to experience and enjoy the benefits offered by the card, through a two-pronged strategy. One, the partners are expanding the net by allowing registered Amazon customers to apply for the credit card even if they are not customers of ICICI Bank. Two, the Bank has continuously been increasing customers’ convenience by offering new initiatives and offers. Amazon Pay ICICI Bank credit card was among the first credit cards in India to introduce a ‘Video KYC’ facility for new applications in June 2020, to enhance customer convenience during the ongoing pandemic. This enabled new-to-bank customers across the country to apply for the card in a safe and contactless manner.
Speaking on the occasion, Sudipta Roy, Head – Unsecured Assets, ICICI Bank said, “The Amazon Pay ICICI Bank credit card has received an amazing response from customers, which is the catalyst behind the milestone that the card has achieved in a short time. The success is a testimony to the best-in-industry rewards that the card offers. The Bank enabled video KYC facilities across the country in June 2020, thereby allowing new-to-bank customers to apply for the credit card seamlessly from anywhere in the country. We believe that with this facility, more customers will be able to apply for the card in a contactless and safe way.”
At Amazon Pay, we are constantly innovating and creating new experiences on behalf of our customers. In line with our vision, Amazon Pay ICICI Bank credit card offers the most rewarding, convenient, and trusted experience to our customers. To make digital payments more convenient and seamless we have introduced instant issuance of cards in under 60 seconds, 100% digital video KYC enabled issuance, issuance of reward points directly into Amazon Pay balance, contactless feature embedded in all cards. It is the trust that customers have in us that encourages us to further innovate on behalf of them”, said, Vikas Bansal, Director – Emerging Payments, Amazon Pay India.
“E-commerce is estimated to touch 300-350 million Indian shoppers by 2025. The Amazon Pay ICICI Bank credit card powered by Visa offers convenient and secure payments to this customer segment. We are delighted to note that this has become the fastest-growing co-branded card product in India, surpassing 1 million cards.” said Shailesh Paul, Head of Merchant Sales & Acquiring and CyberSource, India and South Asia, Visa.
Customers can apply for the Amazon Pay ICICI Bank credit card on the Amazon India app or website. They will get a digital card in a 100% contactless and paperless manner. The physical card is also sent to the customer by the bank within a few days.
The reward earnings are credited monthly, after the billing cycle date of the card to the customer’s Amazon Pay balance. Customers can redeem these earnings to purchase from more than 160 million items available on Amazon.in across categories like mobiles, electronics, grocery, appliances, fashion, and bill payments among others. The reward earnings can also be used with Amazon Pay partner merchants for purchasing flight tickets, booking hotels, food delivery, movie tickets, and much more.
