- The Skoda brand is extending support to cricket talents across Gujarat through their pioneering initiative, “Single Wicket.”
- My advice to youngsters is always wear seat belts while driving four-wheelers and never venture out without helmet on bikes: The Legend
NE BUSINESS BUREAU
AHMEDABAD, MAY 17
Stellar Skoda, India’s No.1 dealer of Skoda India, has announced, on Wednesday, that legendary cricketer, actor, and philanthropist Kapil Dev will be the brand Icon for Stellar Skoda in Gujarat. As part of its CSR initiative, the company will extend help to budding cricketers under ‘Single Wicket’ scheme.
Speaking on the association, Abhimanyu Tripathi, CEO of Stellar Group, said, “We are delighted to have Kapil Dev as our Brand Icon in India. He is a true icon and a role model for millions of Indians. His Stellar passion, commitment, and performance to the game are qualities that we at Stellar Skoda deeply resonate with. We are confident that his association with our brand will help us connect with our customers at a deeper level and drive our growth in the Gujarat market.”
Answering a query on the powerful combination of the cricket legend and Stellar Skoda, Abhimanyu Tripathi, said, “The company aims to leverage the iconic association while celebrating its 40 years of legendary World Cup wins that will drive brand growth in the Gujarat market. It is the first time a dealer is launching a brand icon & thereby making history in the automobile dealership sector. Under the expert guidance of Kapil Devji and riding on his popularity, Stellar Skoda will maintain its numero uno position and raise the bar of customer service like that of the legend’s onfield performance.”
Kapil Dev expressed his excitement about the association, saying, “I am thrilled to be associated with Stellar Skoda, a brand known for its Stellar services, innovation, performance, and exceptional customer experience with India’s Safest Car like Kushaq & Slavia. Skoda cars have always been my favorite, and I am excited to be a part of the brand’s journey. I look forward to working closely with the Stellar Skoda team and helping them achieve their goals in the Gujarat market.”
“Skoda comes with the best safety features. My advice to youngsters is always wear seat belts while driving four-wheelers and never venture out without helmet on bikes. Observe speed limits and follow traffic rules to ensure the safety of all. I self-drive Skoda as it has the best safety features,” advocated the cricket legend.
As part of the association, Kapil Dev will feature in a new brand campaign “What Drives The Legend” for Stellar Skoda, which highlights the company’s commitment to delivering innovative and reliable products to its customers. The campaign will showcase Kapil Dev’s personality and his association with Stellar Skoda cars, thereby highlighting the connection of India’s safest car with Indian consumers.
In addition to the brand campaign, Kapil Dev will be involved in various brand promotions, events, both online and offline. The company plans to leverage its popularity and fan following to drive engagement with its consumers and create a strong brand recall in Gujarat.
The Skoda brand is extending support to cricket talents across Gujarat through their pioneering initiative, “Single Wicket.” This collaboration is set to provide a significant boost to the growth and development of cricket.
With Kapil Dev’s association, Stellar Skoda will emphasize the brand message of India’s safest car to all consumers and also promote the range of products, including the Skoda Kodiaq, Skoda Slavia (India’s Safest Car – 5 Star NCAP Rating), Skoda Superb, Skoda Octavia, and Skoda Kushaq (India’s Safest Car – 5 Star NCAP Rating).
Stellar Skoda has outlets across 7 cities of Gujarat namely Ahmedabad, Vadodara, Surat, Bhavnagar, Bharuch, Mehsana, Anand.
