NE NEWS SERVICE
CHENNAI, APR 13
India Cements, owners of the Chennai Super Kings cricket team and one of the largest producers in India, has come out with a novel sales promotion scheme – Buy the King, Meet the King – for the buyers of its cement in Tamil Nadu for the current IPL season.
People buying a minimum of 25 bags of Sankar Super Power, Coromandel King, or Conkrete Super King will not only get an assured prize but a chance to watch the Chennai Super Kings live in action at the Chepauk Cricket Stadium in Chennai.
𝗖𝗵𝗲𝗻𝗻𝗮𝗶 !
𝗪𝗶𝗻 𝗮 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗖𝗵𝗲𝗻𝗻𝗮𝗶 𝗦𝘂𝗽𝗲𝗿 𝗞𝗶𝗻𝗴𝘀.60 India Cements customers have won tickets to the
𝗖𝗦𝗞𝗩𝘀𝗟𝘂𝗰𝗸𝗻𝗼𝘄 match at Chepauk. You could be a winner too. Ask your nearest cement dealer today. pic.twitter.com/CMcQwNmQei— India Cements (@TheIndiaCements) April 4, 2023
- People buying a minimum of 25 bags of Sankar Super Power, Coromandel King, or Conkrete Super King will get an assured prize and also a chance to watch 200th match of M S Dhoni, the CSK live in action at the Chepauk Cricket Stadium
- They were greeted by the ‘whistle podu yellow army’ led by CSK Super fan, Saravanan, dealers and marketing team of India Cements
- The sales promotion scheme is valid till May 10, 2023
The sales promotion scheme is valid till May 10, 2023, said a company statement.
On April 12, 120 winners (selected from the entries through a lucky draw) from across Tamil Nadu were provided an opportunity to watch the match between M S Dhoni-led Chennai Super Kings and Rajasthan Royals at Chepauk.
They were greeted by the ‘whistle podu yellow army’ led by CSK Super fan, Saravanan, dealers and marketing team of India Cements. Then, “India Cements Fan Rally” was seen marching towards Chepauk to greet & watch CSK & MSD live in action, as he graced the stadium for 200th time, as Captain of Chennai Super Kings.
Parthasarathy Ramanujam, Chief Marketing Officer, India Cements said, “Building on our strong relationship with trade partners, India Cements wants to strengthen brand association with consumers. We also believe in giving the best deal to consumers buying our cement, who are also ardent fans of CSK. What better way to reward them than creating an opportunity to watch the 7 home matches of 4-time champions, CSK under the leadership of iconic Captain MS Dhoni”.
Shashank Singh, Head, Marketing & Channel Growth, India Cements said, “India Cements, which has a rich history and legacy of 75 years , is the real king of cement that wishes to enable its loyal consumers with a celebratory experience to watch the Kings of IPL in action. Out of 9,000 eligible entries received from the consumer offer across TN, 120 fans ( winners) joined India Cements Fan Rally on Wednesday to watch MS Dhoni in action LIVE for the 200th time, as CSK Captain, a truly momentous occasion”.