NE BUSINESS BUREAU
NEW DELHI, MAR 4
India Gate Basmati Rice, the world’s largest rice miller, and basmati rice exporter, announced the launch of its two new additions in the domestic market under its healthy foods branded portfolio — “Wholesome Health Special Chia Seeds” and “Active Heart Special Roasted Flax Seeds”. Both the products are available in the market across omnichannel and augment India Gate’s branded portfolio of healthy foods, says a top official of the company.
Speaking on the launch, Ayush Gupta, Business Head (Domestic Sales), India Gate Basmati Rice, said, “We have evolved as a multi-segment player with our entry into the health food segment and introduced a wide range of health food products such as India Gate Basmati Brown Rice, India Gate Brown Rice, Chia seeds, Flax seeds and Quinoa. With the customers broadly recognizing the health, hygiene, and safety aspects of branded products, more and more consumers are opting for branded rice and other products from established players.
The new ‘Health’ product offerings from the house of India Gate not only resonates brand’s philosophy of ‘Ingraining a Healthy Future’ but also helps strengthen its diversified product portfolio and create sustainable business opportunities for the future. The various ‘Health’ product offerings by the brand are strategically positioned to cater to different consumer segments at different geographical locations and across different price points. We aim to continuously offer value and variety to our customers through superior and wide range product portfolio in India and across key export geographies.”
With a deep understanding of emerging consumer tastes and health preferences, the brand has consistently played a role in establishing healthy eating trends through its brand line. Consumers are constantly looking out for healthy and nutritionally superior ingredients, which are good to taste as well as high on nutrition content. Observing this trend, India Gate answered this need by venturing into the ‘Health Food’ segment. Thereby, not just addressed an emerging lifestyle revolution but offering the best to consumers by launching “Chia Seeds” and “Roasted Flax Seeds” to augment the branded portfolio of products such as India Gate Basmati Brown Rice, India Gate Brown Rice, and Quinoa.
“Chia Seeds” is the ultimate superfood with the goodness of protein, fiber, minerals, vitamins, and essential fatty acids in a single offering; single-handedly, meeting nutritive requirements of all age-groups. Regular consumption has been known to bestow long-lasting benefits, on account of the combined impact of these nutrients. Given its easy supplementation “Chia Seeds” can readily be integrated into every diet and contribute towards a wholesome lifestyle.
“Roasted Flax Seeds” is a nutrient-dense, super-seed, with a nutty flavor and delightful crunch. It presents a potent combination of wholesomeness and taste, which can be added to any meal. It is also an excellent source of omega 3 fatty acids and PUFA, which helps keep one’s cholesterol level in check. It is regarded by many, as a well-balanced superfood, containing all the essential minerals, vitamins, and fatty acids. “Roasted Flax Seeds” is yet another healthy offering from India Gate Basmati Rice aimed at promoting healthy living.
