NE BUSINESS BUREAU
KOLKATA, JULY 30
iQuippo, a digital marketplace for infrastructure equipment on Wednesday announced a strategic partnership with Kobelco Construction Equipment India Private Limited to market and sell construction and mining equipment manufactured by the OEM on its platform, a company release said.
The non-exclusive arrangement will allow customers of iQuippo to choose from a wide range of equipment manufactured by Kobelco; avail finance from financial institutions for the purchase of that equipment; negotiate rates online and receive real-time offers that are customised according to their financing needs.
The partnership will enable Kobelco to showcase its entire portfolio of products, including all the variants of construction and mining equipment, to more than 90,000 customers of iQuippo. The programme will significantly enhance Kobelco’s reach and allow it to capture and monitor leads of potential customers through the entire lifecycle using the iQuippo platform.
Commenting on the partnership, Anant Raj Kanoria, CEO, iQuippo, said: “We are very excited to have Kobelco on our platform. I believe that this partnership will be a vital step for the digital transformation in the construction equipment industry, as a lot of services will be available to the customers online and they would be able to interact with the Kobelco dealers digitally rather than visiting the dealership points physically. This will enable the entire Kobelco dealership to offer more services through our platform and it will also assist them in managing customer relationships online.”
Koji Nakagawa, MD & CEO, Kobelco Construction Equipment India Private Limited, said: “This new agreement with iQuippo is made in this direction to reach out to all potential customers across India and offer our product solutions along with the funding options provided by iQuippo through their digital platform. In this new era of advanced communication, it is very essential to use technology to reach out to customers and create brand awareness. I am confident that this will be a win-win agreement for both Kobelco and iQuippo.”
