NE BUSINESS BUREAU
CHENNAI, DEC 8
IRTH from the House of Titan, a premium handbag brand, on Wednesday announced the opening of its first exclusive brand store in Chennai, marking the brand’s retail expansion to South India. This new store, located at Phoenix Marketcity, Velachery, spanning around 553 sqft, will offer customers a curated selection of thoughtfully crafted handbags.
This launch marks a significant step in IRTH’s strategic expansion into South India. With its diverse range of products and commitment to quality, the brand aims to cater to the discerning tastes of Chennai’s fashion-forward women. The store is a visual feast, designed to captivate and inspire. Its unique façade and vibrant yellow canopy make it an iconic landmark in the city’s shopping landscape. Little pockets of discovery and experience have been thoughtfully integrated into the store. There are dedicated trial zones and experience counters where one can explore how IRTH bags can stylishly accommodate their daily essentials.
The brand is poised for significant growth in the coming years and aims to open around 100 stores across India by FY27, showcasing its commitment to provide customers with the best-in-class products and services. With this new store, IRTH continues to elevate the handbag shopping experience in India. IRTH’s product portfolio features a wide range of handbags, including work bags, totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets.
“We are excited to strengthen our presence in South India with the launch of our second exclusive brand store in Chennai,” said Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd.
“Chennai is a vibrant city with a growing appetite for premium fashion accessories. We believe that IRTH, with its unique blend of style and functionality, will resonate with the city’s fashion-conscious consumers. Given the favorable market conditions and enthusiastic response to our products, we’re anticipating crossing a combined revenue of over Rs 1,000 crores by FY27 from both IRTH and Fastrack bags,” added Manish Gupta.
